Seeking a high-performing Territory Sales Representative to expand and deepen our presence in the outdoor living, hearth, and heating categories. This role is designed for a proven industry professional who understands the technical, relational, and commercial dynamics of selling through dealer networks to contractor and installer channels.
This is not an entry-level sales role. We are looking for a recognized, respected operator in the space—someone who can immediately engage dealers, influence buying decisions, and drive revenue growth through disciplined execution and strong relationships.
Core Responsibilities
Territory Growth & Revenue Generation
- Own and grow a defined territory across hearth, grills, outdoor heating, and related product categories
- Expand existing dealer relationships while aggressively prospecting and onboarding new accounts
- Drive revenue through dealer sell-in and support dealer sell-through to contractors and end customers
Channel Development
- Build strong relationships with:
- Independent dealers
- Appliance retailers
- Outdoor and Hearth resellers
- Understand contractor needs and influence dealer stocking decisions accordingly
Sales Execution & Closing
- Identify, qualify, and close high-value opportunities
- Distinguish between real pipeline opportunities and low-probability conversations
- Maintain a disciplined sales funnel with clear next steps and follow-up
Technical & Product Expertise
- Demonstrate strong working knowledge of installation, venting, fuel types, and product applications
- Act as a trusted advisor to dealers and contractors on product selection and use cases
CRM & Reporting Discipline
- Manage pipeline, accounts, and activities within CRM (Salesforce preferred)
- Maintain accurate forecasting and opportunity tracking
- Use CRM as a system of execution—not just reporting
Market Intelligence
- Provide feedback on competitor activity, pricing, and product gaps
- Identify opportunities for new product placement and category expansion
Qualifications & Experience
Industry Background (Required)
- Direct experience in outdoor living, hearth, grills, heating, HVAC, or appliance channels
- Experience selling to dealers, distributors, or contractor-facing businesses
- Familiarity with installation environments and technical product considerations
Sales Profile
- Proven track record of closing deals and exceeding territory targets
- Strong follow-up discipline and pipeline management
- Ability to operate independently in a field-based, travel-heavy role
Professional Presence
- Known and respected within relevant industry circles
- Commands credibility with dealers, contractors, and partners
- Strong communication and relationship-building skills
Technical Orientation
- Comfortable discussing installation, specifications, and product performance
- Able to translate technical features into commercial value
Tools & Systems
- Experience using CRM systems (Salesforce preferred but not required)
- Proficient in managing territory activity and reporting
Key Traits for Success
- Road Warrior Mentality – thrives in a high-travel, field-driven role
- Closer’s Instinct – knows when and how to move a deal forward
- Commercial Judgment – can quickly assess real opportunities vs. noise
- Energy & Drive – high-output, self-motivated, and resilient
- Accountability – owns results and follows through on commitments
$ 70,000-80,000 base salary + bonus/commission - (OTE $ 130-150k)
