Key ResponsibilitiesStrategic Social Orchestration: Develop and execute a comprehensive editorial calendar that shifts our focus from high-volume posting to high-impact storytelling across LinkedIn, X, and YouTube optimization.The "Personal Brand" Architect: Lead our internal training program to empower RETHINK Retail team members to become thought leaders, leveraging personal accounts to drive organic reach that corporate pages cant match.PR & Media Relations: Act as the primary point of contact for external media, managing speaker amplification for major events (like the AIR Virtual Summit) and securing earned media opportunities.Community Cultivation & Emerging Platforms: Build real relationships within Reddit and specialized retail communities. Partner with our production team to repurpose content for TikTok, Instagram Reels, and YouTube Shorts.Editorial Brand Stewardship: Establish and enforce strict brand guidelines to ensure visual and tonal consistency. You will lead the transition from custom client-driven posts to a cohesive, editorial-first approach, eliminating stylistic flourishes that don't serve the brand narrative.Cross-Functional Coordination: Act as the social "connective tissue" between our internal teams:Marketing: Align on LinkedIn campaigns and ABM outreach strategy.Community: Support the growth and engagement of the AIR, TRE, and various niche retail communities.Production: Coordinate the repurposing of video and podcast assets into social-native content.Subject Matter ExpertiseB2B Community Building: Experience navigating LinkedIns algorithm and organic Reddit communities for brand recognition.Executive Presence: Ability to ghostwrite and strategy-map for C-suite and senior-level subject matter experts.Content Repurposing: A "native" understanding of how to translate a 60-minute podcast into a 60-second viral clip or a 10-slide carousel.Modern PR: Moving away from the "spray and pray" press release model toward targeted, relationship-based media outreach.Qualifications & SkillsExperience: 35 years in B2B social media management and/or public relations.Strategic Mindset: Ability to transition from "campaign-focused" spending to "brand-building" organic growth.Tech Stack: Proficiency in HubSpot for social scheduling and familiarity with AI tools (Claude/OpenAI) for content ideation.Visual Eye: Ability to coordinate with graphic designers to create standardized, high-performing templates for webinars and social assets.Agility: A "quick wins" specialist who can demonstrate immediate progress while building long-term infrastructure.Preferred Skills (The "Nice to Haves")Analytic Depth: Experience using HubSpot or social listening tools to track attribution and connect social engagement to lead generation.Newsletter Knowledge: Familiarity with social-to-newsletter conversion strategies.Why Join RETHINK Retail?In-House Autonomy: We value in-house expertise over agency dependency; you will have the autonomy to shape our social DNA from the ground up.Flexibility & Output: Our remote-first model focuses on your results and creative breakthroughs, not your "green light" status on a chat app.Direct Access: Work directly with senior leadership to shape the future of a global retail community platform.Career Trajectory: This role is designed as a "career launchpad," with a clear path toward more senior roles in the Editorial and Insights department.
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