Social Media Manager

Dunham's Sports
Troy, MI

Dunham's Sports Corporate Office, located in Troy, MI, has an immediate opening for a Social Media Manager. Focus will be on developing and executing social media strategies and creating omnichannel content. This position is not remote or Hybrid.

Responsibilities:

  • Develop Social Plan under the guidance of the director of content and creative strategy
  • Collaborate with merchandising group in developing & executing social strategy
  • Anchor strategy to Dunham’s core business and include all major categories
  • Create and publish daily content to be leveraged across marketing channels
  • Develop a social media analytics and reporting framework with monthly reporting using the key metrics of audience growth, engagement, and web traffic
  • Grow Instagram and Facebook audiences to start
  • Explore opportunities for Twitter, YouTube, LinkedIn, and other social platforms and make recommendations on how Dunham’s can leverage each
  • Manage Paid Social Media Advertising, particularly Facebook, continuing to grow this channel in the key metrics of clicks and sales
  • Identify opportunities to leverage user-generated content, moderate UGC content
  • Create a plan for testing & managing the use of Social Influencers
  • Social listening and tracking to identify trends and adjust execution if needed – sporting goods retailers, other retail leaders, brand leaders

Experience:

  • Marketing mind
  • Possess a comprehensive understanding of various social media platforms, particularly Facebook & Instagram
  • Experience building and executing a social media strategy, including competitive research, benchmarking, messaging, and audience identification
  • Experience creating and managing editorial & content calendars
  • Experience developing & optimizing content for audience engagement
  • Experience creating and managing an influencer network with experience using 1 or more social influencer platforms
  • Experience using social analytics tools
  • Experience with photography and videography, including storyboarding, producing, and editing for use in social media
  • Graphics design experience
  • Experience creating content leveraged across all digital channels
  • 4-6 years of advertising agency experience preferred

Benefits

  • Medical, prescription, dental, and vision insurance
  • Short and long-term disability insurance and Employer-provided life insurance
  • 401(k) savings plan
  • Paid vacation, PTO, and paid holidays
  • Merchandise discounts at any of our stores

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