Social Marketing Specialist

About the Role

LAGOM is looking for a highly creative and internet-native Social Media Marketing Specialist to help grow brands like Weday through social media, creator partnerships, and community-driven marketing.

This role is not just about posting content. We are looking for someone who understands internet culture, social trends, aesthetics, and how modern, design-forward brands build attention and community online. Weday is a bold, cannabis-related lifestyle brand with a strong focus on design, culture, and self-expression — and we want someone who genuinely understands that world.

You should have strong intuition for what works on platforms like Instagram, TikTok, and emerging social channels, while also understanding how to maintain a consistent premium brand image.

Portfolio or relevant social media work samples required (applications without portfolio/work samples will not be considered).

Main Responsibilities

• Help plan and manage social media content across Instagram, TikTok, and other platforms
• Research trends, viral formats, creators, and cultural movements relevant to the brand
• Develop creator partnership and collaboration ideas
• Assist with influencer outreach and relationship building
• Support community engagement and social growth initiatives
• Work closely with the creative team to help shape content direction and campaigns
• Help identify high-performing content opportunities for both organic and paid social
• Stay deeply updated on internet culture, social trends, and platform behavior

Requirements

• Strong understanding of Instagram, TikTok, and modern social media culture
• Strong visual taste and understanding of aesthetics
• Good understanding of what makes content feel native instead of overly commercial
• Ability to think creatively and contribute ideas proactively
• Organized and able to manage multiple projects
• Comfortable working in a fast-moving startup environment
• Experience with creator partnerships, influencer outreach, or community management
• Basic familiarity with Canva, CapCut, Adobe Creative Suite, or similar tools is a plus

Ideal Candidate

• Naturally curious about trends, creators, and internet culture
• Understands lifestyle, fashion, music, design, and youth culture
• Strong sense of branding and storytelling
• Enjoys brainstorming creative campaigns and partnership ideas
• Has a good balance between creativity and execution

Benefits

• Salary Range: Starting at $24-32/hour, depending on experience and skill set.
• Comprehensive health insurance support
• Retirement plan
• PTO accrual
• Employee discounts on products
• Performance-based bonuses
• Clear growth path

Company Description

LAGOM is a dynamic holding company operating a growing portfolio of modern consumer brands from its bases in Los Angeles and Hong Kong. Its brand lineup includes lifestyle and e-commerce brands such as WEDAY.

By maintaining a lean and agile structure, LAGOM is able to innovate quickly, adapt fast, and bring new ideas to market efficiently. The company thrives on a global network of e-commerce specialists, designers, creatives, and supply chain professionals across China, Korea, Canada, and the United States. Through a collaborative and forward-thinking approach, LAGOM focuses on building impactful brands and products for modern consumers.