The Senior Product Manager is responsible for product planning, product marketing, sales strategy development, and overall brand growth strategy. For their segments, they will define the product vision, strategy, and roadmap. Through a deep understanding of market and customer requirements, they will identify and scope global market segments and define new products that expand the leadership position of brands manufactured at PSG-Grand Rapids. This role will define and execute a coordinated/integrated product and service offering from product definition to product launch.
What You’ll Do
Manages the Product Portfolio:
- Develop and maintain a diverse, multi-product portfolio that supports the market and customer growth business objectives
- Determine new product needs for global markets and vertical segments – what products to develop and where/how to sell them
- Owns plans from Voice-of-the-Customer, cost targets, sales forecast through to expected financial performance over time
- Develops product specifications and design targets through collaboration with customers and engineering
- Leader of the product/project plan through the Stage Gate Process
- Works closely with sales leadership in all global regions to develop strategy, track progress, and provide support for sales initiatives
Evolves Strategies for Profitable New Market Growth:
- Research market opportunities and gaps using multiple sources of market intelligence
- Uncover business drivers, new areas of opportunity, and ensure the voice of the end user customer is leading product strategies and plans
- Develop product ideas that achieve excellent product-market fit and solid positioning for growth.
- Influence executive leadership to support the growth strategy through business case development
- Mentor junior PM with project execution and management
- Contribute to and execute annual growth strategies (with a 3-year outlook). Deliverables include a summary of market & competitive position, strategic initiatives, roadmaps (product, technology, and service), and a growth plan summary
Commands Market Knowledge:
- Effectively manage key market segments and applications. Identify what products are required to be successful in these areas
- Determine market size (revenue, units), growth and opportunity for each. Identify share and position in the market and develop plans to secure or grow position
- Perform competitor analysis including SWOT, pricing, features, and product breadth comparison
- Identify market drivers and customer buying behaviors
Develops Customer Value and Pricing:
- Understands the value of the products to customers and their willingness to pay
- Provide existing product pricing guidance/maintenance and develop pricing for new products using appropriate pricing strategies including positioning, monetization, and competitor analysis
- Manage discount requests, including margin review, approvals, and follow-up
Oversees Customer and Market Centricity:
- Maintain market focus through regular contact with customers, sales and marketing
- Responsible for conducting distributor and end user training
- Understands the sales process and actively enables the sales organization with tools, training, and customer support
- Works closely with the regional sales organization, creating plans for revenue and market share development
Owns the relationship between sales, customers, and site working closely with the site teams, identifying growth opportunities and defining new/enhanced value propositions, uses tools and processes to measure and manage all activities.
Qualifications / Requirements:
- Bachelor’s degree in business, Engineering, or related field
- Seven (7) years of experience in business development, product management or equivalent role; preference to those with experience in the chemicals manufacturing industry
- Leadership experience in Sales, Marketing, and Business Development: experience developing a new product business case into a marketable product
- Ability to influence in a matrix environment and lead teams without solid line reporting
- Preference is for candidates to have experience with bulk liquid storage, fluid transport, or fluid distribution/retail, within chemical, process, power, industrial, oil & gas, or industrial gas industries
- Travel: 20% to 40% as needed to scope and develop business plans and market assessments
Desired Characteristics:
- Self-starter with excellent time management and organizational skills
- Actively listens to others and is open to ideas across all functions
- Instills a climate of teamwork and positive relationships across all functions
- Brings energy to address business and market challenges, obstacles, or setbacks
- Develops and maintains positive working relationships within the team and across functions to create effective solutions
