Senior Marketing Manager

Job Summary

The Senior Marketing Manager (Oncology/Solid Tumors) will support the development of U.S. marketing strategy and lead execution of key initiatives for a targeted solid tumor portfolio. This role drives brand planning, digital and omnichannel marketing, and cross-functional collaboration to achieve business objectives and enhance customer engagement. The position reports to the Director of Solid Tumor Marketing and plays a critical role in advancing current brands and future indication expansions.

Responsibilities

• Support U.S. brand strategy, planning, and KPI development
• Translate insights into actionable marketing recommendations
• Lead digital and omnichannel campaigns (web, email, paid media)
• Manage HCP media planning and external agency partners
• Track, analyze, and optimize campaign performance
• Ensure compliance with legal and regulatory standards
• Collaborate cross-functionally (Sales, Medical, Market Access, Regulatory, etc.)
• Support congress planning and execution
• Lead projects and present insights to senior leadership

Qualifications

• Bachelor’s degree required; MBA preferred
• 5+ years in pharma/biotech/specialty healthcare; 2+ years in marketing
• Experience in oncology, solid tumors, or rare disease preferred
• Proven digital marketing and campaign execution experience
• Experience with tools like Veeva CRM or PromoMats a plus
• Boston-based with up to 25% travel