This is an on-site role, requiring the Senior Manager to be in the office Monday through Thursday with the flexibility to work remotely on Fridays.
We are looking to fill two separate positions: one is based at our Crate HQ in Northbrook, IL, and the other at our CB2 HQ in Chicago, IL.
A day in the life as a Senior Manager, Paid Search...
Lead Paid Search strategy across Google, Bing and Apple Ads including program mix, structure, feed and creative optimizations and signals for algorithmic bidding
Oversee programs day to day including budgets, mix and a rigorous testing roadmap to ensure spend aligns with business goals
Utilize advanced algorithms, automation and innovative tech integration to drive measurable omni impact and efficiencies in platform.
Partner with Analytics lead to action off of MMM (Marketing Mix Modeling) and customer insights, driving the program toward incremental results
Collaborate with internal teams including Brand, Performance and and Email Marketing, eCommerce, SEO/GEO, CRM, Analytics to drive total business outcomes
Serve as the organization’s Search lead, educating stakeholders on channel opportunities while managing key vendor and agency relationships
Own internal clarity and progress towards evolution to a best in class Search program by staying on top of emerging trends
Lead and manage Search team within Performance Marketing, develop direct reports focusing on data driven, collaborative & customer-focused skillsets
What you’ll bring to the table…
Deep expertise in Paid Search and Shopping, campaign and feed structure, feed optimization and advanced algorithmic bidding
Knowledge of Google and Bing technical stacks and full campaign offering (Scripts, API led optimizations, Merchant Center) preferred; PMAX required
Experience hands on keys in Google and Bing Ads Platforms and SA360; Adobe Analytics a bonus
Advanced analytical and data visualization skills and a proven record of leveraging data to drive Omni business outcomes
Data and performance driven mindset, passion for testing and proving value through ongoing optimizations
Attention to detail and the ability to manage multiple projects at once
Curiosity and willingness to partner with cross functional teams to understand our customer and business
We’d love to hear from you if you have…
8 years experience in SEM/Paid Search with 3 years in a Retail/eCommerce environment
Bachelor’s degree in Marketing, Advertising, Economics, Statistics or Analytics focus preferred or equivalent work experience
Deep expertise in feed optimization, advanced algorithmic bidding to omni and high value outcomes
Advanced proficiency in Excel required
Agency or Brand experience managing enterprise level Paid Search budgets, omni specialty retail preferred
Retail experience preferred