Position Summary
Required Reporting Location:
Ridgefield Park, NJ (hybrid schedule required)
Making the future is everyday life at Samsung. We're seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset - better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.
Role and Responsibilities
Making the future is everyday life at Samsung. We're seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset - better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.
Position Overview:
This position will be a key leader in the Samsung Home Appliance Integrated Marketing Team, which will lead creative/content development and an integrated approach to the planning and implementation of campaigns to support product launches and key strategic initiatives. S/he will be responsible for the overall Go-To-Market strategy for the Cooking category, partnering with key cross functional teams to implement across all consumer and channel touchpoints.
The Senior Manager, Brand Experience will effectively manage the collaboration and integration across internal stakeholders (Product Management, Retail Marketing, Digital/Social, Media, PR, Global Brand Management, Corporate Marketing) and lead agency partner relationships in a fast-paced environment. S/he must be strategic, creative, collaborative, and results-driven to deliver holistic creative excellence and effective integrated marketing campaigns. With a keen understanding and interest in the consumer journey and shopping experience, this candidate will find new ways to break through a competitive market to drive results for Samsung.
The ideal candidate will have a background in marketing consumer-focused or technology industries, consumer-oriented strategy development, creative & communications development, and digital-led marketing. Reporting to the Senior Director, Brand Experience, this individual will collaborate with other stakeholders across the organization on strategic initiatives that drive continued growth on Samsung Electronics' Home Appliances.
Responsibilities and Duties:
Develop the marketing & creative strategy, communications framework, and messaging architecture for Cooking category, drive launch readiness and prepare launch toolkits
Lead Go to Market planning and cross-functional meetings for key launches
Develop creative and marketing briefs that drive cross-channel communications development/implementation across TV, Digital, Social, and Earned
Oversee the creative development and production processes for TV, video and digital content supporting product launches and strategic initiatives
Lead the Integrated Marketing approach/process by collaborating with cross functional teams to deliver/launch cross-channel marketing plans and advertising campaigns
Manage agency relationships and serve as the key project manager to ensure deadlines and deliverables are met
Conduct brand health & competitive assessments and develop a routine forum for sharing
Skills and Qualifications
Background/Experience Required:
A Bachelor's Degree in Business or marketing from an accredited college or university; a Master's Degree in business or marketing is a plus
10+ years' experience in brand or product marketing, communications, and/or creative. Experience with consumer product or consumer technology is a plus
Understanding of key cross-functional marketing fundamentals including strategy, media, experiential, digital, social, PR, product/brand management and retail marketing
Experience working with agencies and cross-functional teams to deliver integrated marketing plans and campaigns
Understands, experience with and ability to apply consumer and category insights to identify issues and opportunities
Proven relationship-building skills with developing and maintaining excellent working relationships with all appropriate levels within teams, business units and large organizations, both inside and outside the company
Refined project management skills with an ability to translate broad business requirements into actionable project plans
Ability to work independently, quickly, and thoroughly to prioritize and complete tasks under multiple deadlines
Samsung Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
COVID-19 Vaccine Mandate
Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.