We are seeking a Senior Director of Marketing to drive this critical function and help shape Viscadia’s next phase of growth. Reporting directly to the Founder and CEO, this individual will oversee a global marketing team and serve as a key member of the leadership team.
This role sits at a unique inflection point. Foundational infrastructure, workflows, and a team are already in place, along with clear strategic priorities for 2026, including continued evolution of our brand identity, execution of our first in-house forecasting event, and expansion of our market presence.
We are looking for a builder who can accelerate and elevate what has already been established. This means leaning into existing systems and momentum while identifying where to refine, scale, and push the function forward. The right leader will bring both respect for what’s been built and the vision to take it to the next level.
This role is based in our Arlington, VA office, with an expectation of four days per week in-office (one day remote), along with regular business travel.
Key Responsibilities
The Marketing Leader is responsible for developing and executing Viscadia’s marketing strategy while strengthening and scaling the existing team and infrastructure.
Strategy & Market Positioning
- Develop and execute a comprehensive, omni-channel marketing strategy that drives awareness, engagement, and growth
- Build a strong understanding of Viscadia’s consulting work, clients, and the life sciences landscape; translate complex offerings into clear, compelling messaging
- Partner with leadership to refine positioning and differentiation in a competitive, specialized market
- Translate complex, analytics-driven consulting work into clear, differentiated messaging that resonates within the life sciences and healthcare ecosystem
Commercial Partnership & Growth
- Partner with Principals and Associate Principals to support client engagement strategies from initial interaction through engagement completion
- Align marketing efforts with business development priorities to drive measurable impact
Execution & Operations
- Build on and scale existing marketing infrastructure, including structured workflows and project management through Monday.com
- Drive forward established 2026 priorities, ensuring strong execution and measurable impact across key initiatives such as brand evolution and Viscadia’s first in-house forecasting event
- Bring a continuous improvement mindset, identifying opportunities to enhance processes, increase efficiency, and elevate output without disrupting momentum
- Ensure disciplined execution across campaigns, content, conferences, and digital channels
Brand, Communications & Presence
- Oversee corporate communications, including press releases, thought leadership, and social media
- Lead Viscadia’s presence at key national and international conferences
- Manage external partners, including agencies and vendors, to deliver high-quality outcomes within budget
Team Leadership & Development
- Lead, coach, and develop a growing global marketing team, including an established team in India and the U.S.
- Build on an existing strong foundation by fostering a culture of curiosity, accountability, and continuous improvement
- Operate as a champion for the team, creating clarity, trust, and empowerment rather than control-based management
- Define and evolve the marketing team structure to support future growth
Qualifications
- Bachelor’s degree required; Master’s degree (MBA or MA/MS in Marketing or related field) strongly preferred
- 10+ years of experience in marketing leadership or agency account management roles, with at least 5 years of progressive leadership responsibility
- Experience in life sciences, healthcare, consulting, or a similarly complex, fast-paced industry preferred
- Experience stepping into an existing function with defined priorities and successfully building on established momentum
- Demonstrated ability or strong interest in quickly learning and operating within a highly specialized domain
- Proven success executing omni-channel marketing programs (digital, conferences, content, SEO, etc.)
- Experience working within structured marketing operations and project management systems (e.g., Monday.com or similar platforms)
- Strong leadership capability with a track record of building, developing, and empowering teams
- Ability to influence cross-functional stakeholders without direct authority
- Proficiency with CRM platforms such as HubSpot
- Strong analytical and operational mindset, with experience using KPIs and dashboards to drive decisions
- Willingness and ability to travel up to 25%, including international travel
