About the RoleIn the short term, you will lead the execution of high-value sponsored content for our global clients. Over time, you will help shape the independent editorial roadmap of RETHINK Retail. You are expected to have a "POV"we dont want a "yes-person"; we want a collaborator who will challenge ideas and advocate for the most impactful narrative.Key ResponsibilitiesThe "White Paper Engine": Research, write, and produce authoritative long-form white papers that serve as the primary lead-generation tool for our clients and our brand.Executive Interviews: Conduct high-level interviews with retail leaders and subject matter experts (SMEs), translating their insights into compelling narratives.Multimedia Integration: Collaborate with our Multimedia Producer to transform podcast discussions and video sessions into deep-dive articles and research reports.GEO Strategy: Ensure all content is optimized for Generative Engine Optimization (GEO), maintaining discoverability in an AI-first search landscape.Client Management: Act as a lead representative in client-facing calls, demonstrating the executive presence necessary to guide project strategy and defend editorial perspectives.Subject Matter ExpertiseWe are looking for candidates with deep curiosity and/or established expertise in at least 3-4 of the following areas: Retail AI & Machine Learning (Predictive analytics, personalization), Unified Commerce (Omnichannel integration, BOPIS, inventory visibility), Supply Chain Resiliency (Last-mile delivery, circular logistics), Ecommerce Orchestration (Marketplaces, headless commerce), Consumer Psychology (Behavioral economics, loyalty shifts), Luxury Retail & High-Touch Service, Sustainability & ESG (Transparent sourcing, resale markets), Retail Media Networks (Monetizing first-party data), Social commerce, livestreaming, Payments & Fintech (Buy Now Pay Later, digital wallets), Workforce Transformation (Frontline empowerment, automation), Data Privacy & Ethics (Zero-party data, cookieless future).Qualifications & SkillsExperience: 47 years in B2B journalism, market research, or technical content marketing.Research Rigor: Ability to synthesize data and interviews into content that actually moves the needle.Tech Stack: Familiarity with the "Modern Marketing Cloud," including HubSpot for lead tracking and Claude/OpenAI for AI-augmented research and outlining.Voice: A strong, independent editorial voice. You should be comfortable building your own professional profile as a thought leader within the RETHINK Retail ecosystem.Why Join RETHINK Retail?Direct Access: Work directly with senior leadership to shape the future of a global retail community platform.Career Trajectory: This role is designed as a "career launchpad," with a clear path toward Senior Analyst or Content Director roles.The "Flexibility Currency": We offer a remote-first model that values your output over your desk time.
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