Job Title: Regional Sales Representative
Location: Edison, NJ
Department: Sales
Region: Tri-State/Northeast
Reports To: National Sales Director / Head of Sales
About Us: Since 2013, Vijay Home Foods has been crafting authentic dosa & idli batters and podis, helping today’s busy families enjoy the same wholesome flavors that generations have grown up with—without compromising on convenience. At the heart of what we do is a simple promise: to be a trusted kitchen partner by offering fresh, authentic, and naturally fermented foods—free from preservatives and baking soda. Our batters are created using traditional recipes, with clean ingredients, no additives, no preservatives, no baking soda. Vijay Home Foods also distributes one of India’s leading ice cream brand – Arun Ice Cream in the USA.
About the Role: As Regional Sales Representative, you will be responsible for driving growth, building strong retail partnerships, and increasing brand pres
ence across key markets in the region. You will act as a strategic thinker, managing retail accounts, working with distributors and food brokers, and overseeing sales execution with a focus on ethnic and mainstream grocery and wholesale channels. This role also involves maintaining accurate invoicing and accounts receivable (AR) tracking to support healthy business operations.
Key Responsibilities:
- Execute regional sales strategies to achieve volume, revenue, and profit targets for Vijay Home Foods batter, spiced powders, Arun Ice Cream and other products as and when launched.
- Build long-term relationships with key retail accounts, distributors, independent stores, and ethnic grocery chains along with wholesale chains
- Manage customer invoicing, ensure timely submission of delivery slips, and maintain AR records in coordination with internal teams.
- Monitor accounts receivable status for assigned accounts and assist in following up on outstanding payments.
- Conduct regular market visits, store audits to ensure brand visibility and execution.
- Confidently present and educate customers on Vijay Home Foods product portfolio, USPs, usage ideas, and promotional opportunities.
- Collect product feedback, customer feedback and communicate the same to internal teams to foster sales.
- Identify opportunities to expand product placement in ethnic and mainstream channels.
- Drive execution of trade promotions, seasonal programs, and in-store activations in coordination with marketing and operations teams.
- Analyze sales data and provide accurate forecasting, reporting, and insights to leadership.
- Submit daily reports summarizing store visits, key discussions, observations, and action items.
Qualifications:
- High school diploma required; Bachelor's degree in Business, Marketing, Sales or related field preferred.
- Minimum 2-3 years of experience in the food and beverage or consumer packaged goods (CPG) industry, preferably in retail grocery sales.
- Experience working with Asian Indian products a plus.
- At least 2–3 years of experience managing regional accounts or territory sales in the grocery/CPG space.
- Prior experience with ethnic food products or specialty food categories is a strong advantage.
- Experience working with food brokers, distributors, and independent retailers.
- Proven success in sales negotiations, account management, and delivering revenue targets.
- Experience in maintaining invoicing records and accounts receivable tracking.
- Strong organizational and follow-up skills related to financial documentation and payment collections.
- Proficient in Microsoft Office (Excel, PowerPoint, Word); CRM or ERP system familiarity is a plus.
- Self-motivated, organized, and able to work independently in a remote, field-based role.
- Valid driver’s license and reliable vehicle; willingness to travel regionally 80% or more, including overnight travel.
Why Join Us:
- Opportunity to be part of a fast-growing brand with a strong cultural identity and customer following.
- Entrepreneurial, mission-driven team that values creativity, ownership, and performance.
- Competitive compensation, travel reimbursement, and career growth potential.
Salary:
$52,000/yearly + Incentives
