Product Marketing Specialist
Who We Are
uni Brands is a global leader in the writing instruments products industry. For more than 100 years, uni’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. uni is one of the world's most widely recognized families of writing instruments.
Please visit https://www.unibrands.co for additional information.
About the Role
The Product Marketing Specialist is an early-career role designed for a marketing professional with at least 1 year of experience who is eager to continue learning the fundamentals of product marketing while taking ownership of key initiatives. This position supports the execution of product marketing programs across trade shows, marketing collateral, competitive research, and multi-channel campaigns, while collaborating closely with cross-functional teams to bring product stories to life.
This role offers hands-on experience, guided ownership, and exposure to the full product marketing lifecycle, with increasing responsibility over time. The role follows a hybrid schedule of 3 to 4 days in office.
Responsibilities
Trade Shows & Events
- Support the planning and execution of trade shows, conferences, and events, including booth messaging, signage, product displays, and show-specific collateral
- Coordinate timelines, assets, and logistics with internal teams and external vendors
- Assist with post-event recaps and performance summaries
Marketing Collateral & Sales Enablement
- Develop, update, and maintain core marketing collateral such as product sheets, brochures, sell sheets, and presentations
- Partner with Creative Services to brief, review, and refine assets to ensure accuracy, clarity, and brand consistency
- Maintain version control and ensure materials are current and accessible for internal teams
Competitive & Market Research
- Conduct competitive and market research to understand competitor products, positioning, pricing, and messaging
- Summarize insights to support product positioning, launches, and sales conversations
- Monitor industry and customer trends to help identify differentiation opportunities
Campaign & Channel Support
- Support integrated marketing campaigns across all channels, including digital, email, social, retail, e-commerce, and paid media
- Coordinate messaging and assets across channels to ensure consistency and alignment
- Support the development of in-store displays and point-of-sale materials specifically for mass and retail channels, working with Creative Services and external partners
Cross-Functional Collaboration
- Collaborate with Product Marketing, Brand, Sales, Creative Services, and Digital Marketing teams to execute marketing initiatives
- Manage timelines, action items, and deliverables for assigned projects
- Take ownership of assigned initiatives while learning best practices and processes
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field required
- 1+ year of marketing experience, internship or professional
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Comfortable working cross-functionally with multiple teams
- Strong attention to detail and ability to manage multiple deadlines
- Interest in retail, consumer products, and brand storytelling
- Proficiency in Microsoft PowerPoint, Excel, and marketing collaboration tools preferred
- SAP experience is a plus
Benefits
What We Offer:
At uni Brands we work hard to embody our core values (humble, hungry, and wholehearted), while aspiring to fulfill our vision - to deliver unique solutions that enrich the lives of our customers by inspiring creativity and connection. We hold our values and our vision in such high esteem because we believe that where creativity and connection exist, vitality and growth are sure to follow – and we enthusiastically embrace the opportunity to deliver the tools and solutions that foster this type of flourishing.
At uni we recognize the profound personal investment required by each individual to ensure our success and in return, we work tirelessly to make uni a place where our people can flourish including offering:
- A comprehensive and competitive insurance benefits program, which includes medical, dental, vision, life, long and short-term disability insurance
- Benefits start the 1st of the month following the hire date
- 401(k) plan with a company match
- Generous paid time off policy
- Break room stocked with snacks and drinks
- Hybrid work option (3 to 4 days in office)
