Product Marketing Manager
Location: Bay Area (San Mateo, CA) preferred or New York, NY
About Glance
Glance is building the next frontier of commerce. We are pioneering AI-powered, discovery-led shopping experiences that replace traditional search with inspiration, personalization, and real-time engagement.
Our platform brings agentic commerce to life—where consumers don’t just search, they discover. Through immersive experiences across mobile, lock screen, and connected TV, Glance enables brands and retailers to reach consumers earlier in their journey and drive measurable business outcomes.
What should you know about joining Glance?
At Glance, we walk the talk - free yourself, dream big, and chase your passion! On joining, you'll have opportunities to make an immediate impact on mission-critical projects, as you work with highly capable and ambitious peer groups. Be rewarded for your autonomy even as you collaborate. Ideate, innovate, and inspire by leveraging bleeding-edge tech to disrupt consumer experiences.
The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. You will focus on building strategic 1:1 relationships with premium and mid-market retailers in categories like fashion, beauty, and accessories, driving the adoption of Glance’s Agentic Commerce platform in the U.S. retail market.
The Role
We’re looking for a foundational Product Marketer to shape and scale how Glance AI goes to market in North America.
You will define how we position an entirely new category (AI / Agentic Commerce), translate complex capabilities into compelling narratives, and drive adoption across brands, retailers, and ecosystem partners.
This is a high impact, cross functional role. You’ll sit at the center of Product, GTM, Sales, and Partnerships, shaping everything from category narrative → product packaging → sales enablement → market activation. Helping brands & retailers understand the value of discovery-led AI driven commerce.
You’ll play a key role in translating our product into clear, compelling stories and scalable go-to-market strategies—helping turn early momentum into repeatable growth.
What You’ll Do
1. Define the Category & Narrative
- Own and evolve Glance’s positioning in the market (AI Commerce, Agentic Commerce, Discovery-led Commerce)
- Craft clear, differentiated messaging that resonates with enterprise retailers, brands, and platforms
- Translate technical capabilities (AI styling, virtual try-on, agentic feed/chat) into business value
- Develop POVs on industry shifts (discovery > search, content + commerce convergence, AI as interface)
2. Drive GTM & Product Launches
- Lead GTM strategy for new product launches and capabilities (mobile, lockscreen, TV, embed.)
- Partner with Product to define packaging, pricing inputs, and use cases
- Build verticalized messaging (e.g., Fashion, Beauty, Home)
- Create scalable launch playbooks for both direct sales and partner-led distribution
3. Enable Sales & Partnerships
- Build high-impact sales narratives, pitch decks, and storytelling frameworks
- Develop use-case driven materials for enterprise conversations
- Partner closely with BD and Partnerships on:
- Design partner programs
- Platform partnerships (e.g., commerce platforms, affiliate networks)
- Turn early pilots into repeatable, scalable stories
4. Create Market Demand & Thought Leadership
- Partner with Marketing to drive integrated campaigns (events, content, PR, social)
- Own flagship moments (e.g., Shoptalk, major launches)
- Develop executive-level content (POVs, blogs, keynote narratives)
- Position Glance as a category-defining leader in AI commerce
5. Bring the Voice of the Market Back In
- Deeply understand customer needs across brands, retailers, and partners
- Gather insights from pilots, sales conversations, and market feedback
- Influence product roadmap with clear market requirements and prioritization
- Help define ICPs, segmentation, and expansion strategy
Who You Are
- 8-10+ years in Product Marketing in retail media, commerce technology, adtech, martech, or SaaS
- Experience launching 0→1 or category-defining products
- Strong storytelling ability—you can simplify complex, technical products into clear, compelling narratives
- Deep understanding of retail, eCommerce, or retail media ecosystems
- Proven ability to work cross-functionally across Product, Sales, and Partnerships
- Comfortable operating in ambiguous, fast-moving environments
- Executive presence—you can engage credibly with C-level stakeholders internally and externally
What Sets You Apart
- Experience in AI-driven products or personalization platforms
- Background in retail media, affiliate, or commerce ecosystems
- Track record of building Product Marketing from scratch
- Strong POV on where commerce is heading (beyond search and traditional funnels)
Why Join Glance
- Be at the forefront of AI-driven commerce transformation
- Help define and scale a new category: agentic commerce and shape how the next generation of consumers discover and shops.
- Work on products already reaching tens of millions of users in the US and 300M users globally
- High-impact role with direct visibility to senior leadership
- Opportunity to build and influence the enterprise sales playbook from the ground up
At Glance, you’ll be surrounded by people who…
- Think big and act fast: We’re entrepreneurial, thrive in ambiguity, and love solving high-impact problems
- Are passionate, fanatically driven, and take immense pride in their work: We care deeply about the impact we create and continuously push our potential
- Own their outcomes: We take responsibility, make bold decisions, and execute with confidence
- Embrace freedom with accountability: We value autonomy and understand that trust comes with responsibility
- Believe in lifelong learning: We welcome feedback, challenge ourselves to grow, and aren’t afraid to take smart risks
