ABOUT US
IICOMBINED, beginning with the global fashion eyewear brand GENTLE MONSTER in 2011 and expanding to TAMBURINS and NUDAKE, seeks to explore innovative ideas to challenge reality through the creation of beautiful and unpredictable outcomes that have yet to be seen. IICOMBINED continues to take on new challenges by establishing its own view of the world.
IICOMBINED means expressing ourselves through combining IMAGINATION and INTERPRETATION of the world.
GENTLE MONSTER is a global fashion eyewear brand that offers an unforeseen and startling brand experience. With more than 70 direct stores in 13 countries as of June 2024, GENTLE MONSTER leads the global eyewear trend through differentiated branding with new product releases, experimental and sophisticated spaces, and campaigns.
TAMBURINS is a fragrance brand exploring undefined territories of beauty. Through a combination of storytelling inspired by scattered scenes from around the world and sophisticated and delicate perfumery techniques, the brand captures the true depth of scent. TAMBURINS fosters emotional communication beyond a simple experience by reinterpreting contents through the realms of objects, painting and performance in exhibition-style stores.
NUDAKE is an F&B brand recreating dessert culture with its ‘Make New Fantasy’ ethos. We transport consumers to a new fantasy by creating unprecedented cakes by combining fashion and art. By experimenting and producing contents that deviates from established processes and rules, NUDAKE touches consumers beyond the ordinary F&B experience.
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Role Description
This is a full-time on-site role for a Performance Media Operations Specialist, located in Los Angeles, CA. The Performance Media Operations Specialist is a hands-on execution role within the E-Commerce team, designed to support the Performance Media Analyst. While the Analyst focuses on strategy, forecasting, and reporting, this role owns the day-to-day setup, configuration, and live management of paid media campaigns across Meta, TikTok, and Google Ads. If you are someone who thrives in the build — crafting ad sets, uploading creatives, fine-tuning targeting, and making sure every campaign launches correctly and on time — this role is built for you.
RESPONSIBILITIES
Paid Social — Campaign Build & Launch
- Build and configure all campaign structures in Meta Ads Manager and TikTok Ads Manager: campaigns, ad sets, and individual ad units from brief to launch.
- Upload and organize creatives — static images, video, carousels — ensuring correct formats, aspect ratios, and copy match per placement.
- Set up audience targeting for both prospecting and retargeting ad sets: custom audiences, lookalikes, interest stacks, and exclusion layers.
- Configure budget allocation and bid strategies at the campaign and ad set level as directed by the Analyst.
- Implement UTM parameters and tracking tags on all ads to ensure accurate attribution in GA4.
- Execute A/B tests by duplicating and modifying ad sets or creatives with isolated variables; document test structures clearly for the Analyst's review.
Meta Commerce Manager & Catalog Ops
- Monitor the Meta Commerce Center daily: flag catalog errors, resolve product feed issues, and ensure inventory sync is current.
- Manage catalog sets and data feeds — updating product sets tied to dynamic ads and retargeting campaigns.
- Troubleshoot pixel misfires, event mismatches, and catalog disapprovals with a structured approach and clear escalation to the Analyst when needed.
Paid Search — Execution Support
- Coordinate with the paid search agency on a daily basis to provide up-to-date product and inventory information for campaign alignment.
- Execute search term report pulls and flag negative keyword opportunities, new match type tests, and bid adjustments to the Analyst.
- Update ad extensions — sitelinks, callout extensions, structured snippets, and image extensions — as directed during campaign refreshes.
- Upload revised ad copy, update final URLs, and apply landing page swaps as needed for promotional periods or bestseller rotations.
- Maintain organized, clearly labeled campaign naming conventions across all Google Ads accounts for clean reporting.
Quality Control & Pre-Launch Checks
- Run full pre-launch QA checklists on every campaign before going live: budget caps, targeting logic, creative specs, pixel events, and UTMs.
- Verify that all active ads are serving correctly post-launch; flag delivery issues, disapprovals, or low-volume ad sets immediately.
- Maintain a shared campaign log documenting all builds, edits, pauses, and launches with timestamps for cross-team visibility.
Day-to-Day Platform Monitoring
- Check all active campaigns daily across Meta, TikTok, and Google Ads for delivery anomalies, budget pacing issues, or creative fatigue signals.
- Pull and organize raw performance exports from each platform into structured Excel files for the Analyst's weekly and monthly reporting.
- Maintain up-to-date budget trackers in Excel — logging daily spend, pacing vs. plan, and flagging over- or under-delivery to the Analyst.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–2 years of hands-on experience setting up and managing paid media campaigns in Meta Ads Manager, TikTok Ads Manager, or Google Ads.
- Demonstrated ability to build campaign structures independently — from campaign level down to individual ad creation — with accuracy and attention to detail.
- Solid understanding of paid social fundamentals: audience targeting, creative specs, bidding options, and campaign objectives.
- Working knowledge of Meta Commerce Manager, product catalogs, and dynamic ad feeds.
- Proficiency in Microsoft Excel for daily budget tracking and data organization (pivot tables, basic formulas).
- Familiarity with UTM parameters, pixel events, and conversion tracking setup in GA4.
- Strong organizational habits — able to manage multiple live campaigns simultaneously with clear documentation.
- Experience with Meta pixel troubleshooting and Catalog/Commerce Manager feed management is a plus.
- Exposure to paid search campaign execution — Google Ads ad copy uploads, extension management, and keyword list maintenance — is a plus.
- Background in an e-commerce brand, performance marketing agency, or retail/luxury environment is preferred.
- Experience supporting a senior marketer or analyst in a structured campaign workflow is preferred.
Job Type: Full-Time, ON-SITE (not remote)
Pay Range: $75,000-80,000
Benefits:
Dental Insurance
Health Insurance
Vision Insurance
Life Insurance
