Patient/Brand Ambassador

Overview

Primary Accountability

The Community Engagement Coordinator (Brand Ambassador) serves as a direct link between CBHA, our patients, and the communities we serve. This role is focused on promoting access to clinical services, patient education, and health initiatives through engagement strategies that are compliant with FQHC allowable activities. The Coordinator acts as a liaison, educator, and advocate, ensuring that patients and families are aware of available CBHA services, programs, and resources that support whole-person care. The Coordinator supports marketing initiatives and represents the organization at events. This role may direct or administer charitable contributions and volunteer programs and will be responsible for planning, development and execution of community relations programs and events with oversight from the executive management team. Works cross-functionally to assist in the alignment of programs and partnerships across the organization and with external partners.

Responsibilities

Description of Primary Responsibilities

Strategy, Patient & Community Engagement (Allowable Activities)

• Support the execution of strategy including: the five point Food is Medicine Program, the Occupational Health development program, etc.
• Conduct in-clinic and school-based outreach to educate patients and families on available CBHA clinical programs (e.g., diabetes prevention, behavioral health, nutrition, chronic disease management, and Food as Medicine).
• Coordinate direct support services such as information booths, educational presentations, and health screenings that connect patients to care.
• Partner with providers and care teams to ensure patients understand benefit programs, sliding fee scale, and eligibility processes.
• Support patient participation in quality initiatives and preventive health programs (immunizations, screenings, wellness checks).
• Coordinate community services events and engagement opportunities such as Fairs, Civic Events, CBHA Color Run, Fundraisers, etc.

Brand Representation & Liaison

• Serve as a CBHA Brand Ambassador at patient-facing events, within schools, and during community partnerships / events, ensuring consistent, patient-friendly communication.
• Act as a liaison between CBHA and key community stakeholders (schools, farms, local organizations, and patient advocacy groups).
• Collect feedback from patients and partners to inform service improvements and share insights with leadership.

Education & Event CoordinationPlan and coordinate allowable health education events (nutrition workshops, CBHA in the Kitchen demonstrations, chronic disease prevention activities).Support the execution of initiatives such as MAHA agenda, Food as Medicine programs, wellness fairs (focused on clinical services), and patient-facing information sessions.Provide logistical support for employee engagement and training activities when aligned with HR-approved initiatives.

Communication & Support

• Develop culturally and linguistically appropriate educational materials for distribution in clinics, schools, and partner organizations.
• Collaborate with contracted vendors for indirect support services (video, design, photography), ensuring all outputs align with clinical service promotion and patient education.
• Maintain content and updates for CBHA website and patient portal related to health education, preventive services, and program offerings.

Compliance & Reporting

• Document engagement activities in alignment with FQHC allowable cost reporting standards.
• Track outreach hours and classify activities to support the 80/20 allowable vs. unallowable split.
• Ensure all engagement activities comply with state, federal, and HRSA guidelines.

Other:Conduct research and develop a competitive analysis of community relations practices by other companies, execute coordination with research agency (e.g. Capital Link).Consult with and support our clinic staff as they navigate community engagement opportunitiesResearch opportunities with established and new allowable charitable, association and membership partnersTrack charitable contributionsAssist with various projects as assigned by supervisorProvide backup support for Site Directors / Clinic Managers as requiredOther duties as assigned.Promotes a positive work culture and upholds clinic policies and procedures, including the WE CARE standards of Behavior. Uphold confidentiality at all times in regards to CBHA activities, reports, financials, patient health information and other proprietary information specific to CBHA.

Qualifications

Description of Primary Attributes

General Development:

Demonstrates a high degree of organization and accuracy. Demonstrates ability to detect errors in correspondence, records, statistics and clerical procedures. Possesses skills in motivation, self-direction, and punctuality. Ability to work independently with frequent interruptions.

Professional and Technical Knowledge:

Associates or Bachelors degree in Communications, Public Health, Health Education, or related field (or equivalent experience).Minimum 2 years of experience in community engagement, patient outreach, or public health education.Strong understanding of cultural and socioeconomic factors affecting agricultural worker and migrant communities.Bilingual/bicultural preferred (English/Spanish).Excellent communication, presentation, and interpersonal skills.Ability to manage multiple priorities and work effectively in diverse community settings.

Technical Skills:

Ability to prepare correspondence and reports with Microsoft Word.Ability to use Microsoft Excel to create tables and simple displays of information.Ability to generate and modify reports.Ability to create basic presentations in Microsoft PowerPoint.

Communication Skills:

Job duties require the effective communication of information during informal and formal verbal presentations.Job duties require the effective communication of information in written (including electronic) correspondence.Communicates complex concepts in a clear effective manner for a general audience. Blood/Fluid Exposure Risk: This position this is a Category IIICategory I: Tasks routinely involve a potential for mucous membrane or skin contact exposure to blood, fluids or tissue. Use of personal protective equipment (PPE), when appropriate, is required.Category II: Usual Tasks do not involve exposure to blood, body fluid, or tissues but may require performing Unplanned Category I tasks.Category III: Tasks involve no greater exposure to blood, body fluids or tissues than would be encountered by a visit. Category I tasks are not a condition of employment.

Physical Demands:

Ability to stand, sit and walk, to use hands and fingers, and to speak frequently. Ability to lift up to 20 pounds. Close vision (clear vision at 20 inches or less). Distance vision (clear vision at 20 feet or more). Ability to adjust focus (ability to adjust the eye to bring an object into sharp focus)

Travel:

Frequent travel to various clinic sites is required.Must possess a valid Washington State driver’s license.

EEOC/ADA Statement:

CBHA will not discriminate against any worker or applicant on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, genetic information or veteran status.

Please inform the Human Resources Director should you require any reasonable accommodations to perform your essential job duties.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

Benefits:

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