Who We Are
o5 group is an industry leader in global fashion & apparel design with 40+ years of success across wholesale, e-comm, and marketplace. We are privately held, HQ in NYC with brand offices in CA - a dynamic portfolio of global brands committed to operational excellence in design, product development, production, sourcing, distribution & logistics. With category expertise in full-collection menswear, womenswear, childrenswear, infant toddler; we specialize in denim, outerwear, activewear, loungewear/sleepwear, trusted by top retailers.
About the Role
The Paid Search & Shopping Specialist reports to the Senior Manager of Performance Marketing and is responsible for the hands-on management, optimization, and growth of paid search and shopping programs for the DTC business. This role focuses on Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max-style solutions, with accountability for driving efficient customer acquisition and revenue growth.
The ideal candidate is highly analytical, execution-focused, and experienced in scaling paid search and shopping campaigns within an ecommerce or DTC environment.
How You’ll Contribute
- Manage day-to-day execution and optimization of paid search and shopping campaigns across Google Ads and Microsoft Ads, including Search, Shopping, Performance Max, and Brand/Non-Brand programs.
- Own keyword research, query mining, account structure, bidding strategies, and budget pacing to drive efficient growth.
- Build, optimize, and maintain product feeds for Google Merchant Center and Microsoft Merchant Center.
- Monitor performance daily and adjust bids, budgets, targeting, and structure to improve ROAS, CAC, CPA, and revenue.
- Analyze search term reports, product-level performance, and audience signals to identify optimization opportunities.
- Execute ongoing testing across ad copy, extensions, landing pages, bidding strategies, and automation configurations.
- Identify opportunities to scale high-performing categories, products, and seasonal promotions.
- Track, analyze, and report on paid search and shopping performance, highlighting trends and insights.
- Partner with analytics teams to ensure accurate tracking, conversion measurement, and attribution.
- Use performance insights to inform budget allocation, forecasting, and channel optimization.
- Work closely with Ecommerce, Merchandising, and Creative teams to align campaigns with launches and inventory priorities.
- Collaborate with SEO and organic search teams to maximize overall search coverage.
- Stay current on platform updates, betas, and best practices across Google and Microsoft Ads.
- Test new features, formats, and automation tools to drive incremental performance.
What You Bring to the Team
- Bachelor’s degree in Marketing, Business, or related field preferred.
- 5+ years of hands-on experience managing paid search and shopping campaigns in a DTC or ecommerce environment.
- Proven experience with Google Ads and Microsoft Ads, including Search and Shopping.
- Hands-on experience managing Google Merchant Center and Microsoft Merchant Center product feeds.
- Experience in apparel, lifestyle, multi-brand, multi-gender brands is a strong plus.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proficiency in Google Ads, Microsoft Ads, Merchant Center platforms, and Google Analytics (GA4 preferred).
- Strong understanding of DTC performance metrics including ROAS, CAC, CPA, and revenue.
- High attention to detail with strong organizational and time management skills.
- Effective communicator with the ability to collaborate cross-functionally.
Why Join o5 group
- Medical, Dental, and Vision coverage.
- 401(k) + company-paid life insurance.
- Paid Time Off (PTO) + company holidays.
- Commuter benefits.
- Hybrid/flexible schedule.
- Family-oriented culture.
- Responsibility & Sustainability across economic, social, and environmental impact.
