Online Content Sr Specialist

Purpose of Role:
The primary purpose of this role is to create and deliver effective written content and build different types of enriched content experiences that elevate our customers' online shopping process and drive results, all while ensuring quality, volume and timing standards are met. This requires a blend of creative and analytical skills to deliver standard product content, create specialized content, and understand category and customer specific needs. The content produced by this role impacts traffic, conversion rates, customer satisfaction and sales.
Responsibility Statements:
Creative
• Writes and edits effective, relevant video scripts and A+ copy that highlight top-performing product features to engage customers’ interest and provide a superior shopping experience.
• Builds enriched content experiences using creative assets, tools and product information, and delivers finalized digital assets to the appropriate teams utilizing a variety of systems and channels.
• Utilizes different project management and data tracking tools throughout the creative process to communicate with cross-functional teams and deliver creative assets in a timely manner.
Analytical
• Troubleshoots basic issues and defects, to improve operational processes.
• Communicate and collaborate with Lowes.com cross-functional teams.

REQUIRED EDUCATION/EXPERIENCE:

• Associates degree and 2+ years of experience in Merchandising, ecommerce, Marketing OR 3+ years of Experience in Merchandising, ecommerce, Marketing
• Excellent oral and written communication skills
• Project coordination and time management skills

• Demonstrated ability to meet established timelines
• Capable of working through moderately complex analysis using Excel/Access

• Copy Writing Experience
• Intermediate Microsoft Excel and/or Access skills

• Experience using creative design tools (Adobe, InDesign, Data Analytics, Alteryx, Jira, etc.)

About Lowe’s:
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 18 million customers a week in the United States and Canada. With fiscal year 2019 sales of $72.1 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports its hometown Charlotte region and all communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

About Lowe’s in the Community:
As a FORTUNE® 50 home improvement company, Lowe’s is committed to creating safe, affordable housing and helping to develop the next generation of skilled trade experts through nonprofit partnerships. Across every community we serve, Lowe’s associates donate their time and expertise through the Lowe’s Heroes volunteer program. For the latest news, visit Newsroom.Lowes.com or follow @LowesMedia on Twitter.

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.