POSITION SUMMARY:
The National Account Manager position will be reporting to the Sr. Director of Sales and is an integral role within the Company. This role leads the strategic development and ongoing management of National Account accounts - Walmart, Kroger, and Albertsons, while breaking into new growth channels and customers. We are seeking a high motived individual to work in a fast-paced environment acceleration growth while ensuring account excellence. This person will utilize customer information and Nielsen data to uncover insights and opportunities, building strategies and presentations to further grow our business.
A successful candidate will be hungry for growth, someone who challenges the status quo, and works strategically and collaboratively with internal and external business partners to achieve both Crystal Farms’ and customer goals.
DUTIES AND RESPONSIBILITIES:
- Develops strong strategic collaborative business plans and executes distribution, shelving, merchandising and pricing initiatives in partnership with key national accounts, inclusive of managing broker partnerships, and regional accounts.
- Provides business insights from both the existing syndicated data sources (Nielsen) and other data sources to drive the business forward.
- Implementing customer level plans and sales strategies to build the Crystal Farms brands within assigned accounts utilizing trade tools (Blue Planner).
- Conducts monthly, quarterly, and annual business reviews with customers focused on sales results, new item performance, and growth opportunities
- Develops and builds strong relationships with Crystal Farms leadership, Internal Category, Marketing, and Finance teams.
- Effectively collaborates with the Crystal Farms retail teams to drive in-store execution.
- Utilize factored based selling solutions, strong relationship skills, while having a hunter mentality for growth.
- Builds and maintains strong relationships with key decision-makers at accounts and team’s accounts.
- Highly motivated, fast-paced leader who demonstrates passion to accelerate growth and ensure account excellence, by entering new channels and securing customers.
- Participate in company initiatives and projects.
- Develops promotional plans and tactics; responsible for planning and managing promotional spending / calendar.
EDUCATION AND EXPERIENCE REQUIRED:
- Bachelor’s degree or equivalent combination of education, training and/or experience.
- 7+ years managing national accounts and regional accounts.
- Experience with Walmart, Kroger, and Albertsons.
- Broker management experience.
- Reside in Key Customer market.
- Proficient in trade funding management, promotional planning and execution.
- Ability to read and interpret documents consistent with the consumer products industry.
- Strong communication and negotiation skills, analytical, and relationship building skills.
- Ability to speak effectively in front of customers and senior executives.
- Highly motivated, self-directed individual to work in fast-paced, fluid environment.
- Proficiency with Microsoft Office.
- Ability to travel up to 40%.
