The� Account Supervisor – Media Relations Lead in� PR, Social & Content� Department� is a senior,� reporter-facing role responsible for guiding proactive and reactive earned media strategy for some of the agency’s most high-profile brands. This role requires deep media relations� expertise, strong national and regional reporter relationships, and confident counseling in complex, fast-moving situations.�
The ideal candidate brings� 8+ years of full-time PR experience� and is equally comfortable setting media strategy, pitching top-tier outlets, managing� announcements� and� triaging� issues, and rolling up their sleeves to� edit and� write clear, compelling materials. This is a client-facing leadership role that partners closely with senior clients, internal account leads, and cross-functional teams to ensure earned media efforts are strategic, disciplined, and effective.�
Duties & Responsibilities�
Media Relations Leadership�
- Serve as a senior media relations lead for clients, setting earned media strategy aligned to business priorities, brand� reputation� and campaign goals.�
- Own� editor and� reporter relationships across key national, regional and trade outlets; proactively� identify� opportunities and manage ongoing media engagement.�
- Develop and execute proactive media� relations� plans—including pitching, briefing materials, and story development—that drive� consistent� earned media coverage.�
- Lead preparation for major announcements, brand moments, and executive visibility opportunities, including messaging, press materials, media� lists� and outreach� strategy.�
- Partner with account leadership to ensure readiness for issues, sensitive topics or reactive inquiries, and support escalation planning as needed.�
Story Development�
- Lead the creation of high-quality media materials, including press releases, talking points, media briefs, pitches, Q&A� documents� and executive bylines.�
- Conduct interviews with senior leaders and subject matter experts to extract insights and shape media-relevant narratives.�
- Apply strong editorial judgment to refine structure, framing and positioning to maximize media relevance and impact.�
Client Counseling & Collaboration�
- Serve as a trusted day-to-day media advisor to� C-suite� clients, confidently guiding recommendations and explaining media strategy,� risks� and opportunities.�
- Collaborate closely with� other� teams� in� agency� to ensure earned media aligns with integrated marketing efforts.�
- Support team members by providing guidance,� feedback� and quality control on media outreach and written materials.�
- Stay current on earned media trends, shifting newsroom dynamics, and evolving expectations of reporters and editors.�
Job Qualifications�
- 8+ years of professional experience� in public relations, with deep, hands-on experience in media relations, preferably in an agency setting.�
- Proven success securing earned media coverage and managing reporter relationships at the regional and/or national level.�
- Strong strategic instincts paired with excellent executional skills—able to lead strategy while personally owning writing and pitching.�
- Exceptional writing and editing ability, particularly for media-facing content.�
- Experience counseling senior clients and executives with confidence and sound judgment.�
- Comfort managing complex, high-visibility brands where accuracy,� consistency� and reputation matter.�
- Proven ability to coach and develop junior team members� with thoughtful guidance and a high bar for excellence.�
- Ability to manage multiple priorities in a fast-paced environment and remain calm under pressure.�
- Thoughtful, solutions-oriented collaborator who embodies curiosity,� accountability� and a� We Before Me� philosophy.�
What Makes Someone Successful Here- You build on ideas with a “Yes, and” mindset
- You bring curiosity and challenge thinking in a productive way
- You care about both the work and the people behind it
- You hold high standards and take ownership of outcomes
Benefits include:� Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more! This position is a hybrid position.�
Work Environment & Eligibility
Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.