Media Planning and Buying Manager

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Job Description

We are currently looking for a collaborative individual with a bias towards action to join our FeminineCareMedia team inCincinnati, Ohio. Themedia planning and buyingmanagerwill be part ofthe expanding Fem Care media teamincluding a media director,strategic media planners,digital media strategist, mediaanalystsand traders/buyers within the broader North America Fem Care organization. The media team willwork closely with the brand and creative teams tobuild and execute strategies to bring to life our brand purpose and business goals for our Always, Tampax, Always Discreet and This is L brands. Themedia planning and buying manager willbe accountable for leading the strategic and tacticalmedia plansfor the Fem Care brands and collaborating withthe planners and strategistsas an integrated team to deliver flawless execution.

As the Fem Caremedia planning and buying manager, you will:

• Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels

• Leverage industry planning tools and data to conduct audience identification analysis and scenario planning.

• Evaluate existing and emerging media opportunities andbringforward recommendations /POVs.

• Be responsible fortactical plan creation as well asaudience creation,campaign set up, execution, tagging/trafficking creativeassetsand reportingacross social media channels

• Monitor campaign pacing and performance in line with Brand goals andobjectivesmakingongoing campaign optimization recommendationsand measuringimpact of campaigns using quantitative and qualitative metrics

• Present campaign recaps and insightstobrand teams

• Serve assubjectmatter expert across a range of Paid Social channels, managingthe day-to-day and partnering with ourcreative and PRagency counterparts to execute strategies/programs that unlock growth.

• Partnerto developdigital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs.

• Worksuccessfully across in-house team and key media and creative agency teams for full integration of media and communications plans

The Ideal Candidate

We are looking for driven individualswith a bias for actionwho:

• Collaborateandarecomfortable working as part of a team and on individual projects

• Display outstanding ability to think creatively andidentifyand resolve problems

• Possess excellent analytical, organizational, projectmanagementand time management skills.

• Are self-assured and composed to drive influence with more senior individuals across the business

• Are self-starterswith an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment

• Possessextreme agilitymanagingmultiple stakeholders and multiple priorities, balancing short- and long-term needs and implications.

• Aredata driven and have an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results.

• Communicate effectively andleverageverbal and visual communication to drive action.

• Operate in ambiguous environments and navigate effectively through complex issues,leveragingexpertiseand business understanding to recommend solutions.

Job Qualifications

Required Qualifications

• 1+ years ofexperience executing holisticpaiddigital media campaignsinsocial mediaplatforms

• 1+ years of strategic media planning experience

• Experienceleveragingdata toprovideongoing actionable insights into campaign performance

• Experienceleveragingindustry standard planning tools & data sets to create data driven media plans and optimizations

• Proficientin Microsoft Office

Preferred Qualifications

• 2+ years ofexperience executing holisticpaiddigital media campaignsinsocial mediaplatforms(Facebook Blueprint Certification a plus)

• 2+ Years Agency Experience working with clients who have significant national advertising

• Deepexpertisein paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns

• Strong analytics background: Able totriangulate betweendata, brandgoalsand opportunitiesto make recommendations andoptimizeplans.

• Understanding of analytics tools (e.g., Google Analytics)

• Working understanding of the typical processes and toolsutilizedby buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital,socialand search.

Starting Pay/Salary Range: $85,000 –$122,200

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please clickHERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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