Marketing Specialist

Marketing Specialist - Multi-Location Retail Brand | Raleigh, NC Area

A well-established, multi-location retail brand is looking for a Marketing Specialist to take ownership of day-to-day marketing execution across three locations. This role blends creative design, digital marketing, and in-store experience, giving you the chance to shape how customers engage with the brand at every touchpoint.

If you enjoy seeing your work in the real world, from signage on the sales floor to emails in customers’ inboxes, this role offers a unique mix of creativity, autonomy, and impact.

What You’ll Be Doing:

• Design and implement signage for promotions, product features, and seasonal campaigns
• Regularly walk stores to ensure marketing is fresh, relevant, and impactful
• Collaborate with department leaders to bring new ideas to life on the sales floor
• Create fliers, coupons, and in-store handouts that support campaigns and events
• Develop seasonal promotional materials that drive traffic and repeat visits
• Help plan and execute events, workshops, and classes that bring customers into the store
• Coordinate event logistics, including setup, materials, and in-store execution
• Contribute ideas to enhance customer engagement and increase attendance at events
• Design and send weekly email campaigns featuring promotions, tips, and upcoming events
• Maintain and update website content to reflect current promotions and offerings
• Support social media and digital marketing efforts to strengthen brand presence
• Build relationships with local organizations and partners to expand community reach
• Engage with customers across digital channels, maintaining a consistent brand voice

Why This Role Stands Out:

• Ownership without layers: You’ll run the execution side of marketing with real autonomy
• Creative meets tangible: Your work shows up in stores, online, and in the community
• Variety in your day: From design to events to digital, no two days look the same
• Direct impact on growth: Your work drives traffic, engagement, and revenue

Your Toolkit:

• Adobe Creative Cloud (especially Illustrator)
• Social media and digital advertising platforms
• Graphic Design and Visual Storytelling
• Event planning and coordination
• Email marketing tools such as Mailchimp
• Website builders (e.g., Wix, Webflow, or similar)
• Project management tools like Asana
• Experience with large-format printing