We are seeking a highly organized Marketing Specialist to support the execution of targeted marketing campaigns across digital channels. This role will partner cross-functionally with marketing, sales, and product teams to drive campaign performance, optimize audience engagement, and ensure seamless execution of email marketing initiatives.
Key Responsibilities:
- Develop and execute marketing campaigns across email, social, and digital channels
- Build and deploy emails in platforms such as Oracle Eloqua, Salesforce, HubSpot, and Mailchimp, translating templates into functional campaigns
- Manage and segment contact lists, ensuring data accuracy and compliance with email marketing regulations
- Maintain email marketing calendar and planner board, scheduling campaigns to optimize customer engagement and avoid oversaturation
- Analyze campaign performance metrics, providing insights and recommendations to stakeholders
- Conduct market research and leverage third-party benchmarks (e.g., Questline) to evaluate effectiveness
- Collaborate cross-functionally to align marketing initiatives with business goals
- Support event marketing efforts and additional marketing initiatives as needed
Qualifications:
- Experience with email marketing platforms, preferably in both B2B and B2C environments
- Strong project management, organization, and communication skills
- Knowledge of email compliance, audience segmentation, and campaign analytics
- Ability to manage multiple campaigns and stakeholders in a fast-paced environment
Note: Please do not submit candidates previously submitted to job IDs 135082-1 or 138189-1.
