Marketing Specialist (Content & Lifecycle)
Location: Hybrid / Mystic, CT
Type: Hourly (with path to full-time)
1. Why This Role Exists
The Just Brand has strong products, strong retail stores, and a growing wholesale business — but we are currently underpowered in marketing.
We are not looking for someone to “set strategy.”
We are looking for someone to own execution and help us build a consistent marketing engine.
This role exists to:
- Create and manage high-quality content
- Support and improve our email marketing program
- Bring consistency and responsiveness to our marketing channels
- Help us operate like a real, disciplined brand — not sporadic posting
2. What You’ll Actually Do
This is a hands-on, execution-heavy role.
Content Creation & Photoshoots (Core Priority)
- Plan and coordinate seasonal photoshoots (quarterly or as needed)
- Source models, locations, and logistics
- Work directly with our Creative Director to execute shoots
- Ensure we always have fresh, usable content
You are the operator behind content, not the photographer or designer.
Social Media Management (Primary Channel: Instagram)
- Manage and post across:
- Just Brand
- Just Mystic
- Just Portsmouth
- Maintain a consistent posting cadence (posts, stories, reels)
- Respond to DMs and engage with customers
- Turn photoshoot content into ongoing social content
Email Marketing (Highest ROI Channel)
- Work directly with our email marketing partner
- Provide content, images, and campaign inputs
- Help align emails with:
- Product drops
- Retail moments
- Seasonal timing
- Ensure consistency and quality of outgoing campaigns
Light Channel Expansion (Secondary)
- Assist with:
- LinkedIn posts (company credibility)
- Pinterest (content distribution)
- Help test new channels over time (not a priority initially)
3. What This Role Is (and Isn’t)
This role is:
- Highly execution-focused
- Detail-oriented and operational
- Fast-moving and hands-on
- Closely tied to real business outcomes
This role is NOT:
- A high-level “brand strategist”
- Purely creative without operational ownership
- Detached from the day-to-day business
4. What Success Looks Like
First 60–90 Days:
- Consistent posting across social channels
- First photoshoot planned and executed
- Email campaigns feel more cohesive and on-brand
- Clear improvement in marketing organization
3–6 Months:
- Reliable content pipeline (no scrambling for assets)
- Strong coordination between content, email, and retail moments
- Social presence feels active, current, and intentional
- Marketing supports revenue (not just activity)
5. Who This Is a Fit For
This role is ideal for someone who:
- Is early in their career (recent grad or 0–2 years experience)
- Wants real ownership and responsibility quickly
- Is both creative and organized
- Is comfortable figuring things out without perfect structure
- Cares about aesthetics, brand, and details
Bonus if you:
- Have experience running Instagram accounts
- Have helped coordinate shoots or create content
- Understand basic email marketing tools or workflows
6. Structure & Growth
- Starting as an hourly role
- Opportunity to grow into a full-time position
- Potential to expand into broader marketing ownership over time
7. Compensation & Time Commitment
- This is an hourly role, expected to start around 15–25 hours per week.
- To start, compensation is expected to be in the range of $20-21/hour, depending on experience and fit.
- Hours may flex slightly based on photoshoots, seasonal needs, and workload
8. How We Work
We value:
- Clarity over complexity
- Consistency over intensity
- Execution over ideas
This role is about showing up every day and making the brand better, piece by piece.
About The Just Brand
Founded in 2021, The Just Brand is a design-forward brand and product studio creating premium apparel, headwear, and lifestyle goods rooted in coastal and classic American style. We blend influences from prep, sport, and streetwear, focusing on timeless silhouettes, quality materials, and thoughtful details.
We operate two retail stores — Just Mystic in Mystic, CT and Just Portsmouth in Portsmouth, NH — and partner with retailers, institutions, and brands nationwide to design and produce custom wholesale collections.
We build modern classics for real life.
Your Town’s University Store™.
