Marketing Specialist

Polish National Credit Union

Chicopee, MA

Description

Polish National Credit Union stands strong as a full-service, member-owned credit union, offering a complete line of personal and business banking products and services. Since our inception in 1921, Polish National has grown to meet the needs of our communities. We proudly support the community through non-profit and educational initiatives. An important aspect of all positions at the credit union is to fulfill our mission: “To Grow Lasting Relationships to Improve People’s Lives.”

We are currently seeking a creative, collaborative and energetic team member to help elevate our marketing efforts. The ideal candidate brings marketing experience, preferably within a credit union or similar financial environment, and is motivated to make a meaningful impact.

We are committed to providing fair and equitable compensation opportunities for all team members. We take pride in offering growth and professional development opportunities that support our employees’ continued success. Our compensation practices allow team members to progress through the salary range over time as they grow in their roles. The actual base pay offered will be determined based on factors including, but not limited to, a candidate’s skill, relevant experience, and work location.

• Establish and maintain a strong presence within the community through partnerships, outreach and local initiatives

• Plan, develop, and execute integrated marketing campaigns across digital, print, email, social media, and in-branch channels

• Create compelling content including emails, social posts, blog articles, landing pages, and promotional materials

• Coordinate product and service promotions (loans, savings, credit cards, mortgages, etc.)

• Manage and update website content; optimize user experience and conversion rates

• Monitor and report on campaign performance using analytics tools; provide actionable insights and recommendations

• Support brand consistency across all marketing materials and member touchpoints

• Collaborate with internal teams (lending, retail, compliance) to align messaging and timelines

• Assist with community outreach, events, and sponsorships to strengthen local presence

• Conduct market research and competitive analysis to identify trends and opportunities

• Ensure all marketing efforts comply with financial regulations and internal policies

• Understand client segments, profile and motivators while comparing findings to competition and market needs.

• Oversee social media platforms to assist with managing interactions, comments and posts.

• Communicate with vendors to maintain relationships and solve issues.

• Perform other duties as needed.

• Responsible for compliance with all applicable federal and state regulations, as well as credit union policies and procedures.

• Responsible for completion of all required compliance training, as well as completion of ongoing compliance training which may be assigned throughout the year.

• Adhere to and promote Polish National Credit Union’s Core Purpose of “Growing Lasting Relationships to Improve People’s Lives” while always demonstrating PNCU’S Core Values.

• Adhere to all other credit union policies and procedures.

• Adhere to all credit union attendance policies and standards

• Abide by all federal, state, and local laws including but not limited to: The Bank Secrecy Act, including the Office of Foreign Assets Control (OFAC) and Financial Crimes Enforcement Network (FinCEN); Uniform Commercial Code (UCC); Federal Reserve Bank; and National Credit Union Administration (NCUA).

Work Environment:

· Normal office environment

· Travel is required

· Requires evening or weekend work for campaigns and events

Benefits:

Polish National Credit Union offers an attractive compensation and benefits package, including health, dental, vision, flexible spending accounts, generous 401(k) with employer match, Student Loan Repayment Program, and tuition assistance.

Equal Opportunity Employer

Our Credit Union is an equal opportunity employer. All applicants will be considered regardless of race, color, creed, religion, sex, sexual orientation, national origin, age, marital or veteran status, medical condition, disability, genetic information, or any other legally protected status. Equal access to the hiring process, services, and employment is available to all persons.

Requirements

Education:

· Bachelor’s degree in marketing, Communications, Business, or related field, or equivalent professional experience

Interpersonal Skills:

· A significant level of trust and diplomacy is required, in addition to normal courtesy and tact. Work involves extensive personal contact with others and/or can be of a personal or sensitive nature. Outside contacts are important and fostering sound relationships with other entities (companies and/or individuals) is necessary.

· Demonstrated strategic and creative vision with the ability to identify and prioritize objectives.

· Demonstrate a high level of inventiveness and organization in planning and supporting community and professional events

Other Skills:

· Strong writing, editing, and communication skills

· Familiarity with and ability to edit and design website using WordPress

· Experience with digital marketing tools (e.g., email platforms, CMS, social media management tools)

· Familiarity with analytics platforms (e.g., Google Analytics) and campaign reporting

· Basic understanding of SEO/SEM and content marketing principles

· Ability to manage multiple projects and deadlines in a fast-paced environment

· Detail-oriented with strong organizational and problem-solving skills

· Proficiency in Microsoft Office, Canva, and Adobe Suite

· Experience with CRM systems and marketing automation platforms