Marketing Specialist

Marketing Project Management Analyst - Marketing Enablement

Contract until 8/1, with strong likelihood of extension and/or conversion

Atlanta, GA - 100% Onsite

We are seeking an Analyst with expertise in marketing strategic enablement to drive the successful adoption of marketing technologies by ensuring the alignment of tool selection, implementation, and organizational readiness with overarching business needs. The Analyst will act as a key support function in analyzing current capabilities and opportunities, contributing to solution design, and assisting in the rollout of new implementations.

Responsibilities:

• Analysis and Insights: Assist with the diagnosis and definition of business problems through research and marketer stakeholder sessions. Analyze campaign processes to identify gaps and opportunities.
• Implementation Support: Support implementation strategy development and its execution for new technology and workflows within the marketing and creative groups.
• Solution Design: Contribute to process solution design, grounded in business goals and success measures.
• Change Management: Apply change management tactics such as documenting change impact assessments, assisting with risk identification and mitigation plans, and supporting the communication plan.
• Collaboration: Partner with internal teams across Product, IT, Marketing Operations, Marketers, and external technology vendors throughout execution and implementation of strategic initiatives.

Required Skills:

• Ability to analyze business problems, campaign processes, and marketing technologies for insights
• Strong skills in partnering with diverse groups, including stakeholders/ users, Marketers in various roles, MarTech (IT/Product), Operations roles such as PMO and system support, and external vendors.
• Experience with marketing tools across the core focus areas of the team: Content, Customer Data and Journey Orchestration, and Workflow. Candidate must have relevant experience with one or more of the following: AEP and Adobe RTCDP, Adobe Journey Optimizer, Adobe Workfront, DAM (such as AEM Assets or Aprimo DAM), Adobe Creative Cloud and Firefly Services.
• Proficiency in documenting processes and solutions
• Experience with project management, implementation and rollout strategies
• Experience with Change Management