Marketing Manager

MarketerHire

New York, NY

Marketing Manager / Marketing Generalist

Company: Rothenberg Law Firm

Location: New York, NY (Hybrid)

Industry: Personal Injury Law

About the Company

Rothenberg Law Firm is a 55+ year family-owned personal injury law firm with offices across New York, Philadelphia, and New Jersey. The firm operates in one of the most competitive legal markets in the country, leveraging a mix of digital performance marketing (PPC, SEO, LSA) and traditional brand channels (radio, TV, print, sponsorships).

The firm is actively investing in expanding its marketing function and is looking to bring more strategy, organization, and execution in-house.

The Opportunity

This is a high-impact, cross-functional marketing role designed for someone who can act as the central operator across all marketing initiatives.

You will work directly with partners, the digital marketing lead, and external vendors to bring structure, execution, and cohesion across multiple channels. This role is less about specialization and more about connecting all moving parts into a unified strategy.

What You’ll Own

1. Marketing Operations & Strategy

Act as the quarterback of marketing initiatives across the firm
Build structure across multiple campaigns, partners, and channels
Help prioritize budget allocation across markets (NY, NJ, Philadelphia)
Align stakeholders (partners, digital team, vendors) around clear marketing plans

2. Campaign & Channel Execution

Support and collaborate on:
Google Ads (PPC, LSA)
SEO (in-house + vendor coordination)
Social media (currently outsourced, potential to bring in-house)
Branding channels (radio, TV, sponsorships)
Contribute to creative direction and messaging decisions across campaigns

3. CRM, Email & Database Marketing

Leverage Salesforce + Litify to activate a large, underutilized database
Build and execute:
Newsletters
Email campaigns
Client and referral communications
Develop campaigns tied to:
Events
Seasonal moments (e.g., holidays)
Case wins, firm updates, new practice areas

4. Events & Field Marketing

Own execution of community and brand events:
Legal education events
Community sponsorships
Safety and outreach initiatives

Manage:

Pre-event promotion (PR, outreach)
On-site execution (content capture, logistics)
Post-event amplification (PR, social, follow-ups)
Identify opportunities to increase ROI from events (currently under-leveraged)

5. Content & Brand Building

Support blog content and SEO-driven content strategy
Help evolve messaging in a competitive personal injury landscape
Ensure consistent storytelling across all touchpoints
Capture and distribute real-time content (events, community involvement)

6. Vendor & Stakeholder Management

Manage relationships with:
SEO vendors
Social media agencies
Media partners (radio, sponsorships)
Evaluate what should stay outsourced vs. brought in-house

What Success Looks Like

Marketing becomes organized, proactive, and structured instead of reactive
Improved utilization of CRM/database for lead generation and retention
Stronger event ROI through pre/post amplification
Clear alignment across partners and marketing initiatives
Increased contribution of non-PPC channels to growth

Ideal Candidate Profile

5–10+ years in marketing (agency or in-house)
Experience in multi-channel marketing environments
Strong organizational and project management skills
Comfortable working across:
Digital (PPC, SEO, email)
Brand (events, PR, sponsorships)
Experience with CRM tools (Salesforce preferred)
Ability to operate in a fast-moving, unstructured environment
Bonus: Experience in legal, professional services, or highly competitive industries

Working Style