Our client, a small financial services startup focused on middle-sized business lending, is looking to hire a Marketing/Communications Manager. This will be a standalone role. The professional will lead all marketing and communication efforts through vendor management in a senior position.
Role Overview & Core Responsibilities
- Act as the steward of the firm’s tone, narrative, and positioning, ensuring consistency across external and internal touchpoints.
- Design, launch, and assess integrated marketing initiatives that advance visibility, growth objectives, and partner engagement.
- Develop and manage a wide range of communications and assets, including digital content, email outreach, client-facing materials, sales support tools, presentations, and firm announcements.
- Review all outward-facing communications to ensure accuracy, regulatory awareness, and alignment with expectations in a financial services environment.
Digital Platform & Web Presence
- Own the strategy, refresh, and continuous improvement of the company’s website, including content structure, messaging, and performance optimization.
- Serve as the internal lead for all website-related partners, coordinating work with creative, technical, and search specialists.
- Ensure online content clearly articulates the firm’s offerings, market positioning, and commitment to a client-centric experience.
External Partners & Vendor Coordination
- Identify, engage, and oversee third-party marketing resources and niche service providers as needed.
- Manage workflows, deadlines, deliverables, and quality standards across external relationships.
- Act as a knowledgeable brand representative in all interactions with outside marketing partners.
Brand Assets, Merchandise & Client Touchpoints
- Oversee the development, sourcing, and distribution of branded merchandise and client appreciation materials.
- Partner with suppliers to maintain high standards for quality, consistency, and visual alignment.
- Leverage branded items strategically to support relationships with clients, brokers, and referral partners.
Internal Engagement & Cultural Initiatives
- Coordinate internal marketing efforts such as company milestones, recognition initiatives, and team events.
- Support internal communications that promote alignment, morale, and cross-team connection.
- Collaborate with senior leadership on initiatives that reinforce organizational values and culture.
Requirements
- 4+ years of hands-on experience in a marketing or communications role, with clear progression in scope, ownership, and decision-making responsibility.
- Exposure to highly regulated or structured business environments, such as financial, technology-enabled services, or comparable industries where accuracy and compliance matter.
- Proven ability to carry initiatives end to end, from early planning and concept development through delivery and post-launch follow-through.
- Track record of managing relationships with outside partners, including creative resources, service providers, or advisory firms.
- Clear, effective communicator with the ability to tailor messaging for different audiences and contexts.
- Detail-oriented and methodical, with systems in place to manage information, timelines, and deliverables.
- Comfortable operating autonomously while also guiding and aligning others toward shared outcomes.
- Undergraduate degree in a relevant discipline, such as communications, business, marketing, finance, or a comparable field of study.
