Marketing Manager

Position Summary

Forza is an industrial adhesives, sealants, and tapes manufacturer based in Council Bluffs, Iowa, currently in a high-growth phase. This role is central to that growth.

This is a hands-on, execution-driven B2B marketing role — not a coordinator position. You will own our content engine, drive demand generation campaigns, and directly support sales pipeline growth across distribution and key accounts.

What You’ll Own

• Plan and execute integrated B2B demand generation campaigns (social, email, web)
• Own content strategy and production (social, blog, SEO, email)
• Manage and grow social media presence and engagement
• Support product launches with campaign assets and go-to-market execution
• Create marketing materials using design tools and AI (in collaboration with Lead Designer)
• Partner closely with Sales to drive targeted outreach and lead generation
• Track, analyze, and report on performance with clear, actionable insights

What Success Looks Like

• Increased marketing-qualified leads (MQLs) and pipeline contribution
• Strong campaign performance (conversion, engagement, ROI)
• Growth in target audience engagement across channels
• Measurable SEO and organic traffic improvements

What We’re Looking For

• B2B marketing experience with a strong understanding of demand generation
• Proven ability to execute campaigns end-to-end (not just plan them)
• Strong writing skills — clear, compelling, and conversion-focused
• Experience with design tools (Adobe, Canva) and visual content creation
• Experience using AI tools to improve marketing output and efficiency
• Analytical mindset — able to connect marketing activity to business results
• Comfortable working cross-functionally with Sales, Product, and Creative teams

Core Skills & Competencies

• Content creation across social, email, and web
• Marketing & AI tech stack (CRM/email tools, analytics, Chat GPT, Claude, social platforms)
• Performance tracking and campaign optimization
• Project management and execution discipline
• High attention to detail with strong organizational skills
• Adaptability in a fast-paced, growth-focused environment
• Experience in using design software such as Adobe Illustrator, Canva, etc. in making or editing content for social posts, or sell sheets.

Qualifications

• Bachelor’s degree or equivalent experience
• 2+ years of professional marketing experience
• Experience with digital marketing tools (analytics, email, social platforms)
• Familiarity with content publishing workflows (web/blog)
• Experience with project management tools (ClickUp, Trello, Monday, etc.)
• Experience using AI tools in marketing workflows

Why This Role Matters

This role is a direct driver of company growth. You won’t just support marketing — you’ll build and run the engine that fuels our sales and revenue pipeline.