Marketing Director

About Compass Capital / Compass Communities

Compass Capital / Communities owns and operates apartment communities across Tennessee. Our mission is to impact as many lives as possible for good.

The multifamily industry relies heavily on third-party listing sites (ILS) like Apartments.com to generate leads. We believe there’s a better way.

We’re building a modern brand, powered by digital advertising, creative storytelling, and direct marketing, to connect with future residents before they ever visit an ILS. This role will be the person responsible for building that engine.

The Role

We are hiring a Marketing Director to build our brand and lead generation across our portfolio. Your job is to drive qualified apartment tour bookings through digital advertising, landing pages, email campaigns, and social media.

You will determine what content should be created, coordinate with our onsite teams to capture it, and turn it into high-performing ads and campaigns.

You will start as a one-person team. You are to figure out what works and scale it.

What You Will Own

Digital Advertising

• Build, launch, and manage paid campaigns across:
• Meta (Facebook / Instagram)
• Google (Search, Display, YouTube)
• Other emerging platforms
• Continually optimize campaigns to improve cost per tour and cost per lease

Branding & Content Direction

• Develop the strategy behind ad creative (image, video, and copy)
• Identify exactly what content needs to be created to perform well
• Direct onsite teams to capture that content (unit tours, amenities, events, team, lifestyle, etc.)
• Manage editing and production internally or through freelancers/agencies

You are the architect of the creative, not the on-camera personality.

Landing Pages & Conversion Optimization

• Build or manage the creation of landing pages for our communities
• Test different landing page designs, messaging, and offers
• Optimize conversion rates to maximize tour bookings

Email Marketing & Lead Nurture

• Write and manage cold email campaigns to generate new leads
• Build automated follow-up campaigns for:
• Tour no-shows
• Lost prospects
• Upselling current residents
• Continuously improve open rates, click rates, and conversion rates

Performance & Growth

• Track performance across all campaigns
• Identify what is working and double down
• Eliminate what is not working
• Build a repeatable, scalable lead generation system

What Success Looks Like

• Building a scalable internal lead generation engine
• Increasing number of qualified tour bookings
• Decreasing cost per tour
• Decreasing cost per lease
• Eliminate reliance on ILS platforms

Who You Are

You are a builder.

You know how to build a brand. You know how to generate leads online. You understand ads, funnels, landing pages, and conversions. You don’t wait for instructions. You test, learn, and improve. If you don’t know how to do something, you figure it out or find the best person to do it. You care about performance and results.

Location

• Nashville MSA (or a surrounding market in TN)