About Alturas Homes:
Alturas Homes is dedicated to creating warm, inviting, and thoughtfully designed homes. As a premier home builder, we pride ourselves on delivering an exceptional experience to our clients. We’re seeking a motivated and detail-oriented Marketing Coordinator to join our dynamic marketing team.
Position Overview:
The Marketing Coordinator plays a vital role in supporting the marketing and sales teams to execute day-to-day tasks, ensure smooth project management, and maintain effective communication across departments. This individual will assist in content creation, creating/updating marketing materials, event marketing, digital marketing, and administrative support to drive the success of our marketing initiatives.
Key Responsibilities:
Content Creation and Support
- Assist in creating marketing materials such as brochures, flyers, email campaigns, and social media content.
- Write and proofread copy for campaigns, blogs, newsletters, and advertisements.
- Support website updates by ensuring accurate and engaging descriptions of homes and communities.
Social Media
- Help manage the company’s social media accounts, including creating posts, scheduling content, and engaging with followers.
- Monitor social media platforms for comments and questions, responding promptly and professionally.
- Track and report social media metrics to the Marketing Director.
Digital Marketing and Lead Generation Support
- Assist in executing digital campaigns (Google Ads, Facebook Ads, email marketing) by handling administrative tasks.
- Manage the CRM system, entering and organizing lead data and tracking progress.
- Monitor digital platforms and escalate issues to the Marketing Director.
Event Coordination
- Support planning and coordination for events such as open houses, model home tours, and community launches.
- Assist with event logistics, including invitations, RSVPs, and setup.
- Ensure marketing materials and promotional items are prepared for events.
Market Research and Data Collection
- Conduct research on competitors, market trends, and customer demographics.
- Compile and present findings to the Marketing Director.
- Organize and maintain data for marketing strategy planning.
Website and SEO Support
- Assist in updating the company website with accurate home listings, blogs, and community information.
- Perform basic SEO tasks such as keyword research and updating meta tags.
- Track website analytics and provide traffic and conversion reports.
Graphic Design and Visual Content Support
- Create visually appealing marketing materials, including flyers and social media graphics.
- Manage and organize the company’s image and video libraries.
- Assist with designing marketing collateral under the guidance of the Marketing Director.
Administrative and Coordination Support
- Schedule meetings, prepare reports, and handle communications with vendors or partners.
- Track project timelines and maintain an organized marketing calendar.
- Ensure campaigns and events are launched on schedule.
Cross-Departmental Collaboration
- Coordinate with sales and design teams to align marketing materials with current projects.
- Share insights and feedback with other departments to foster collaboration.
Who You Are:
- Bachelor’s degree in Marketing, Communications, Graphic Design or a related field (preferred).
- 2-3 years of experience in marketing (required).
- A driven self-starter who takes initiative, dives into challenges, and finds creative solutions with little to no direction (required).
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously (required).
- Excellent communication and interpersonal skills (required).
- Proficiency in Adobe Creative Suite software (required).
- Strong writing, editing, and proofreading skills (required).
- Familiarity with CRM systems and email marketing platforms (required).
- 1-2 years of experience in social media and video content creation (required).
- 1-2 years of experience in the new home construction/real estate industry (preferred).
Benefits at Alturas Homes:
- Competitive salary
- 401(k) matching
- Medical Insurance
- Vision Insurance
- Unlimited Paid Time Off
- Opportunities for professional development and growth
Schedule:
