Marketing, Brand & Business Development Director

University City Housing Company
Bryn Mawr, PA

Marketing, Brand & Business Development Director

We are seeking a strategic, creative, and results-driven leader to oversee marketing, brand development, and revenue growth initiatives across our organization.

This is a high-impact leadership role for someone who can connect brand, leasing performance, and revenue growth into one cohesive strategy.

You will lead an in-house marketing team consisting of:
  • Associate Marketing Manager
  • Marketing Administrative Assistant
  • Marketing & Leasing Specialist
  • Marketing Design Specialist

Key Responsibilities

Marketing & Brand Leadership
  • Define and execute a clear, differentiated brand strategy across residential and commercial assets
  • Oversee all marketing channels: digital, social, advertising, email, and on-site initiatives
  • Ensure brand consistency while tailoring campaigns to specific properties and markets

Business Development & Growth
  • Partner with leadership to drive occupancy, leasing velocity, and revenue growth
  • Support commercial leasing efforts with targeted marketing and outreach strategies
  • Develop campaigns that directly contribute to lead generation

Creative Direction & Innovation
  • Bring a modern, forward-thinking creative mindset to elevate campaigns and brand perception
  • Challenge existing approaches and implement more effective, data-driven strategies
  • Oversee content, design, and messaging to ensure it resonates with target audiences

Team Leadership & Development
  • Mentor and develop the marketing team
  • Establish clear processes, accountability, and performance standards
  • Foster a culture of creativity, ownership, and continuous improvement

Ideal Candidate Profile
  • Bachelor's Degree from an accredited college or university
  • Valid driver’s license and vehicle
  • Highly proficient with Microsoft Office Suite
  • Flexibility with hours and days worked
  • Proven experience in multifamily housing, real estate, or property management marketing
  • Strong background in brand building and business development
  • Demonstrated ability to connect marketing efforts to measurable business outcomes
  • Experience leading and developing teams
  • Both strategic thinker and hands-on executor
  • A leader who brings clarity, creativity, and accountability

Our Comprehensive Benefits Package for Full-Time Employees Includes:

• � � Opportunities for professional and personal development and career growth
• � � Competitive Salary
• � � Comprehensive Health Insurance - Medical, Dental, Vision
• � � Medical & Dependent Care Flexible Spending Accounts (FSA)�
• � � Retirement plan – 401(k) with up to 4% employer match
• � � Paid Time Off (vacation, sick, 9 holidays, 2 floating holidays)�
• � � Employer-paid Short-term Disability�
• � � Voluntary Long-term Disability
• � � Voluntary Life Insurance
• � � Voluntary Hospital Indemnity Insurance�
• � � Employee Assistance Program (EAP)
• � � Annual Awards & Recognition
• � � Company Paid Certifications & Licensing
• � � Employee Referral Program
• � � Apartment Discount Available


View our Properties� HERE

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