Overview
Marketing Associate
Location: Hybrid in Franklin, TN
Our Mission
As one of the nation's leaders in treating individuals with co-occurring mood, addiction, eating disorders, and trauma, Acadia Healthcare places a strong emphasis on our admissions & intake functions to allow us to help every possible person in need.
About the Role
This internal- and external-facing position focuses on recommending and executing marketingcampaignswith a primary goal andobjectiveof driving awareness, increasing growth, and meeting businessobjectivesfor Acadia and its brands. To achieve success, the Marketing Associate role excels at collaborating with the marketingteam to supportsales objectivesand portfolio growth. This isaccomplishedby maintaining strong relationships, exceeding expectations, and providingappropriate recommendationstothe sales team.
Additionally, this role requires successful execution of marketing strategies and providing regular recommendations that improve marketing strategies at the facilityand team levels.Demonstrated success includes developing scalable solutions,identifyingand supporting multi‑facility initiatives, and leading multi‑facility marketing campaigns, while clearly communicating strategy and recommendations and accurately implementing digital and traditional marketing tactics.Expectation management, strong verbal and written communication, reliability, and the ability to understand and present complex strategies are essential for this position.
Compensation & Benefits
We value your expertise and dedication—and we invest in your success.
- Competitive Base Salary commensurate with experience
- Comprehensive Medical, Dental, and Vision Insurance
- 401(k) Plan with Company Match
- Paid Time Off (PTO) and recognized holidays
- Company-paid Basic Life and AD&D Insurance
- Employee Assistance Program (EAP) and mental wellness resources
- Opportunities for professional growth and advancement within Acadia’s nationwide network
Responsibilities
What You’ll Do
- Partner with sales leadership toidentifyportfolio differentiators and opportunities to strengthen positioning through email, social media, digital assets, and collateral pieces
- Create andmaintaina library of sales assets
- Support event-based marketing (webinars, lunch andlearns, conferences) with promotional content and post event follow-up materials
- Effectively communicate and coordinate on a variety of tasks and projectswith all audiences
- Facilitate the delivery of collateral, communications, and other marketing requests
- Execute internal tasks to achievesales team goals, set by both marketing andsalesleadership
- Execute website tasks, including audits, content/page maintenance, and various improvements
- Create recommendations and solutions,meet timelines, and communicate effectively
- Provide internal and externalupdates, guidance, andtrainingson all marketing efforts
- Continuously strive for quality improvement byidentifyingand understanding issues and opportunities
- Collaborate on all digital marketing initiatives andpivot quickly, prioritize, and manage multiple priorities
- Manage marketing projects across roles (design, content, social)
- Provide training and instruction to sales teams on how to use enablement tools effectively
Qualifications
What You’ll Bring
- Bachelor’s Degree in marketingor related field REQUIRED
- WordPress or similar CMS experience is preferred
- 0-2 years ofexperiencein amarketing coordinator,account management,orcustomer service type role
- 0-2years ofexperienceworking with or speaking tocomplex data analysisandstrategy optimization
- 0-2 yearsofexperiencewithmarketing strategy creation and execution
- 0-2 years of experience intraditional or digital marketing campaign management
- 0-2 years ofexperience inworking alongside sales teams
- 0-2years’experience inemail marketing and sale enablement
- Self-motivated with strongorganizational skills and superior attention to detail
- Flexibility and eagerness toidentify, learn, and use new and changing technologies
- Must be able to manage multiple tasks/projects simultaneously withininflexibletime frames
- Ability to adapt to frequent priority change
- Ability toformally&informally present to small and large audiences
- Ability to work professionally with sensitive, proprietary data andinformation whilemaintainingconfidentiality
- Capable ofworking within established policies, procedures,and practices prescribed by the organization
- Communicate and interacteffectivelywith individuals at all levels,internal and external, both written and verbally
- Proficiency in MicrosoftOffice
- Englishproficient to skillfully communicate and presentcomplex concepts
Work Conditions/Hours
- Normal hours are 8 a.m. – 5 p.m., Monday – Friday, typical office working conditions
- Schedules may vary in accordance with business necessity
- This role requires availability outside of normal business hours
While this job description is intended to be an accurate reflection of the requirements of the job, management reserves the right to add or remove duties from particular jobs when circumstances (e.g. emergencies, changes in workload, rush jobs or technological developments) dictate.
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