The Planet Group is seeking a Market Research Manager to join one of our well-known global pharmaceutical clients.
Pay: $81-86.06/hr depending on experience
Location: Hybrid in North Chicago, IL (Onsite T-TR)
Duration: 9 mo to start
Market Research Manager Responsibilities:
Play an important role in the continued success and growth of franchise sales within U.S. Market Access
Closely collaborate with internal stakeholders from Brand Market Research/Analytics, Market Access Marketing/Sales and Brand Marketing to lead analytics and research that identify commercial opportunities and threats, support the development of market access strategies and tactics, enable continuous learning from ad-hoc analyses, and ensure alignment of insights across brand centric research and analytics
Improve the effectiveness of market access stakeholder messaging and tactics across multiple therapeutic classes and customer segments through a combination of data analysis, custom research, and syndicated studies
Guide the communication of findings, results and recommendations of analysis/research with Market Access and Brand leadership, within APEX teams and across to the franchises while ensuring the quality and accuracy of all analytical results
Lead and manage both analytics and primary research activities in support for Supply chain stakeholders (Specialty Pharmacies, Retail Pharmacies, Wholesalers, Patient Services etc.) for commercialized brands
Conduct primary research on Supply Chain landscape and customer capabilities, distribution network design, and value prop development
Provide KPIs, analytics & insights to understand impact on business across channels if network SPPs change, discount trends/justification, and mitigation tactics related to supply
Provide analytics & insights assessing retail and specialty pharmacy FFS programs in regards to referrals & fills, shipments & dispenses, etc.
Maintain strong knowledge base on all insights and performance data generated across multiple therapeutic areas
Leverage past research and analyses appropriately to build on new projects and further insights
Build solid relationships and become a trusted advisor to therapeutic area leadership, guiding brand strategies and tactics based on superior, objective customer insights
Act as lead researcher and analyst with ability to influence in discussions with APEX colleagues, market access customers, and leadership
Market Research Manager Qualifications:
Bachelor’s degree in one of the following fields: Market Research, Social Sciences, Statistics, Economics, Actuarial Science, Engineering, Finance, and/or Applied Mathematics
Masters/MBA preferred
Prior experience in analyzing Supply chain data/ stakeholder insights preferred
Working knowledge of multivariate statistics, analytical software (SAS, SQL, SPSS Modeler, Dataiku, etc…) and pharmaceutical data sources (IQVIA, SHA, Truven, Optum, SSR, Analy$ource, CMS, HIRC, HSG, etc..)
Minimum of 10 years of experience in market analytics, marketing research, and field sales support in the pharmaceutical or related industry
Proven ability to identify, address, and influence customer needs
Proven ability to distill complex information into concise and impactful messages/presentations
Knowledgeable in demonstrating how to integrate and consume secondary data such as SHA/Pharmacy Data/ IQVIA/MMIT. These insights are critical to develop and optimally execute the client's market access strategies
Ability to lead with minimal oversight from Manager
Possess strong understanding of both analytical and primary research methodologies
Strong ability to synthesize insights into compelling narratives
Highly proficient at data analytics, supplier and stakeholder management, and leading custom research programs to deliver compelling learnings that guide strategic and tactical decisions
