Position Overview
The Manager of Marketing & Events in Education plays a critical role in supporting the association’s educational programming by leading marketing efforts and managing the operational execution of education-related content and events. This role is responsible for promoting webinars, conferences, and paid educational offerings while ensuring seamless experience across marketing, registration, digital platforms, and day-of execution of all events. In addition, the role is responsible for the end-to-end coordination and execution of the organization’s educational programs and events, including webinars, virtual programs, and in-person convenings. This individual plays a key role in ensuring a seamless, high-quality experience for speakers, attendees, and internal stakeholders. The ideal candidate is very detail-oriented, collaborative, and comfortable managing multiple projects at once in a fast-paced, mission-driven environment.
Key Responsibilities
Marketing & Promotion
- Develop and execute marketing plans for webinars, conferences, and paid educational events, including email campaigns and website promotion.
- Collaborate with internal teams to ensure consistent messaging, branding, and timelines for education programs.
- Support the creation of marketing copy for event promotions, registration pages, and post-event communications.
- Collaborate with external partners to create and coordinate event graphics and promotional visuals; presentation slides and supporting materials and event scripts, run-of-show documents and speaker guidance.
Speaker & Session Coordination
- Gather and manage speaker information: Coordinate with speakers and internal stakeholders to ensure all materials are collected accurately and on time.
- Maintain organized records of speaker and session details for marketing and operational use.
- Attend all prep calls for webinars and events.
Website & Digital Education Management
- Oversee the education section of the association’s website, including: Creating and updating event and registration pages; Uploading and archiving recorded webinars; and Maintaining an accurate and up-to-date calendar of events.
- Ensure registration pages are clear, accurate, and aligned with marketing efforts.
- Monitor and troubleshoot basic website content issues related to education programming.
Event Support & Program Execution
- Support the planning and development of event agendas in collaboration with internal teams and subject matter experts.
- Collaborate with internal teams and external partners to create and coordinate event scripts, run-of-show documents, speaker guidance, and presentation slides and materials.
- Manage behind-the-scenes execution leading up to events, ensuring all program elements are organized, communicated, and delivered on time.
- Execute day-of-event responsibilities including: Registration desk management; Attendee check-in, Assisting presenters/speakers; Troubleshooting basic issues to maintain program flow; and On-Site customer service.
- Support virtual event delivery, including moderating chats, managing Q&A, and coordinating with technical platforms.
Team Support
- Provide support to the Director of the Conference Center regarding coverage of external clients and events.
- General support for education team including: Tracking timelines, deadlines, and deliverables for education programs; Providing regular status updates and agendas; and Managing post-event follow-up, including archiving content and assisting with communications.
Candidate Qualifications
- Bachelor’s degree preferred (marketing, communications, education, or a related field)
- 1–2 years of experience in marketing, communications, or a related role
- Experience coordinating events, webinars, or digital content
- Proficiency with software packages including Canva, WordPress, and YouTube
- Comfort working with websites, registration platforms, and content management systems
- Experience in healthcare, nonprofit, or association environments is a plus
- Strong organizational skills
- Detail-oriented with a proactive, problem-solving mindset
- Ability to manage multiple projects and deadlines simultaneously
- Excellent interpersonal and communication skills, with a customer-service orientation
Salary Range and Benefits
Salary Range: $60,000 - $75,000
Benefits: Health Insurance, HRA, Flexible Spending Account, Life Insurance, 401(k) with match; Flexible PTO policy; Tuition Reimbursement; Robust Employee Assistance Program
Hybrid-Remote Work Flexibility: 3 days in-office (Burlington); 2 days remote
