Head of Marketing

Overview

Location:Dallas, TX. Primarily on-site (up to 1 day/week work from home once settled). Must live in the Dallas metro/DFW area.

Who We Are Looking For

We areseekinga senior, full-timeHead of Marketing & Revenue Enablementto own and lead our entire marketing function while being directly accountable for revenue impact. This roleis an individualcontributorleadership position with clear ownership ofmarketingpipeline contribution, sales enablement, and go-to-market alignment.This is the sole marketing role inthe company.

This role reports directly to the CEO and serves as the connective tissue between marketing, sales, and leadership. Success is measured by businessoutcomes—not just marketing activity.

Responsibilities

Primary Mandate

Ownbrandmessaging, pipeline contribution, and sales enablement while driving measurable, sustainable growth aligned with company revenue targets.

Essential Duties

Revenue & Pipeline Ownership

• Own a definedportionof marketing-sourced and marketing-influenced pipeline

• Continuouslyoptimizetargeting, channels, andspendbased on close rates and deal quality

• Partner with Sales to maximize lead generation effectiveness and conversion.

Sales Enablement & Alignment

• Own sales enablementcontent, tools, and messaging

• Assistwith the development of content marketing tactics and the measurement of their effectiveness.

• Build andmaintaincore sales assets including:

• Sales decks and one-pagers byindustryvertical

• Case studies and testimonials

• Participate periodically in sales calls and pipeline reviews

• Translate real sales feedback into messaging acrosswebsite, ads, and campaigns

Digital & Demand Leadership

• Leadandmaintaininbound marketing across paid search, SEO, social, and conversion optimization

• ManageGoogle Ads strategy, spend, and ROI

• Owntechnical SEO, keyword strategy, and content optimization

• Manage landing pages, A/B testing, and funnel performance

• Track and report on conversions, traffic, lead volume, and quality

Vertical &Ideal CustomerExpansion

• Identifyand prioritize 2–3 core verticals or ICP segments

• Develop vertical-specific messaging, landing pages, campaigns, and case studies

• Partner with sales on account targeting, events, and webinars

• Measure andoptimizeperformance by vertical

Account-Based Marketing

• Partner with sales to define high-value target account lists

• Coordinate LinkedIn ads, email campaigns, and light personalization

• Support sales outreach with tailored assets

• Track engagement at the account level and iterate continuously

Brand, Reputation & Thought Leadership

• Own brand positioning and reputation as a growth asset

• Proactively generate reviews, testimonials, and case studies

• Monitor and manage online presence, listings, and reviews

• Support PR, partnerships, speaking opportunities, and leadership visibility

Vendor & Project Management

• Manage and hold external vendors accountable (PR, SEO, PPC, web, design)

• Ensure projects ship on time and align to revenue priorities

Qualifications

• Bachelor’s degree in Marketing, Public Relations, or equivalent experience
• 7+ years of B2B marketing experience, ideally in services or technology

• Proven experience owning marketing strategy and execution

• Direct experience with revenue or pipeline accountability

• Strong background inhands-ondigital marketing, paid search, SEO, and analytics

• Experience building sales enablement assets and working closely with sales teams

• Exceptional communication, organization, and project management skills

• Comfortoperatingboth strategically and hands-on

• B2B and IT/services industry experience strongly preferred

Compensation & Benefits

• Total on-target cash compensation: $114,000 to $126,000
• Base salary:$95,000 – $105,000(commensuratewith experience)

• Target bonus: Additional ~20%

• Enterprise-level health plan (with company contribution), dental, vision, disability insurance

• 401(k) with company match

• 3 weeks of paid time offper year

• Primarily in-office - up to1 day/week when on plan

Why This Role Exists

This role is designed to move marketing from a support function to a true growth driver. It is full-time because it carries real ownership—of messaging, pipeline contribution, and sales enablement—not because of increased execution volume.

About Us

Business Network Consulting supports the full IT infrastructure of business clients across the Denver and Dallas–Fort Worth metro areas. We value trust, collaboration, accountability, and continuous improvement. If you are energized by ownership, outcomes, and building something meaningful, we would love to meet you.

Apply now ifyou’reready toown growth—not just marketing activities.

Compensation Description

Total Comp Range