ABOUT US
IICOMBINED, beginning with the global fashion eyewear brand GENTLE MONSTER in 2011 and expanding to TAMBURINS and NUDAKE, seeks to explore innovative ideas to challenge reality through the creation of beautiful and unpredictable outcomes that have yet to be seen. IICOMBINED continues to take on new challenges by establishing its own view of the world.
IICOMBINED means expressing ourselves through combining IMAGINATION and INTERPRETATION of the world.
GENTLE MONSTER is a global fashion eyewear brand that offers an unforeseen and startling brand experience. With more than 70 direct stores in 13 countries as of June 2024, GENTLE MONSTER leads the global eyewear trend through differentiated branding with new product releases, experimental and sophisticated spaces, and campaigns.
TAMBURINS is a fragrance brand exploring undefined territories of beauty. Through a combination of storytelling inspired by scattered scenes from around the world and sophisticated and delicate perfumery techniques, the brand captures the true depth of scent. TAMBURINS fosters emotional communication beyond a simple experience by reinterpreting contents through the realms of objects, painting and performance in exhibition-style stores.
NUDAKE is an F&B brand recreating dessert culture with its ‘Make New Fantasy’ ethos. We transport consumers to a new fantasy by creating unprecedented cakes by combining fashion and art. By experimenting and producing contents that deviates from established processes and rules, NUDAKE touches consumers beyond the ordinary F&B experience.
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Job Description:
We are seeking a data-driven growth marketing Analyst with a specialization in Performance media to enhance our E-commerce team. Applicants should have at least one year of experience in paid media, including media planning and buying, and possess exceptional analytical skills. This role involves leading strategy of our paid search and media campaigns through platforms like Facebook Ads Manager, Google Ads, and TikTok Ads Manager, CTV, Affiliate Performance. A passion for mathematics and strategic thinking is essential, as you will be continually refining our performance marketing strategies to boost our brand presence. Proficiency in Excel is critical, as it will be used extensively for managing and analyzing campaign data to inform strategic decisions.
Responsibilities/Duties:
Paid Media Implementation
- Maintain a working ability to build and QA campaigns across Meta Ads Manager, TikTok Ads Manager, and Google Ads — able to step in and execute when needed alongside the Operations Specialist.
- Lead campaign strategy briefs that define objective, audience, budget, creative direction, bid strategy, and success metrics — handing off to the Operations Specialist for execution.
- Conduct search term optimization, keyword list refinement, and bid strategy reviews in coordination with the paid search agency — providing strategic direction based on sales trends and inventory.
- Monitor Meta Commerce Manager for catalog health, feed integrity, and dynamic ad performance — escalating execution issues to the Operations Specialist.
- Review all A/B test setups before launch and own the analysis and decision-making after tests conclude.
Performance Analysis & Reporting
- Own daily, weekly, monthly, and annual performance reporting across Meta, TikTok, Google Ads, and affiliate channels — translating raw data into clear, actionable insights for the E-Commerce lead and finance team.
- Build and maintain performance dashboards in Looker Studio that give real-time visibility into spend, ROAS, CPA, CTR, CVR, and revenue contribution by channel.
- Conduct deep-dive analyses to identify performance trends, audience fatigue, creative decay, and budget inefficiencies before they become problems.
- Connect paid media performance directly to e-commerce outcomes — revenue, AOV, new customer acquisition, and return rate — not just platform metrics.
- Develop weekly performance narratives that explain what happened, why it happened, and what the recommended response is.
- Conduct A/B test analyses across creatives, audiences, landing pages, and offers — own the testing roadmap and report findings with statistical context.
Budgeting, Forecasting & Pacing
- Own the full budget model from daily pacing to annual planning — maintaining a live tracker that monitors spend vs. plan at the daily, weekly, and monthly level across all channels.
- Build forward-looking forecasts for each channel based on historical performance, seasonality, campaign roadmap, and business targets — updated on a rolling basis.
- Lead monthly and quarterly budget reallocation recommendations, presenting a clear case for shifting spend based on performance data and channel efficiency.
- Partner with the Finance Department on annual media budget planning — providing bottom-up channel forecasts with scenario modeling for conservative, base, and aggressive growth targets.
- Flag over- and under-pacing in real time and recommend immediate corrective action to the Head of E-Commerce.
Cross-Channel Strategy
- Develop and maintain the overarching paid media strategy across Meta, TikTok, and Google Ads — defining channel roles, audience architecture, funnel structure, and content strategy for each.
- Own the affiliate marketing program end to end — recruit and onboard new affiliate partners, manage commission structures, monitor affiliate-driven revenue, and analyze partner performance to prioritize top contributors.
- Integrate affiliate, email, and SMS performance data into the broader channel strategy — identifying where these channels support or cannibalize paid media efforts.
- Identify growth opportunities across new platforms, audience segments, or campaign formats and build a business case before recommending investment.
- Define the measurement framework for each channel — ensuring consistent attribution logic, UTM taxonomy, and conversion event tracking across all platforms.
Day-to-Day Platform Monitoring
- Check all active campaigns daily across Meta, TikTok, and Google Ads for delivery anomalies, budget pacing issues, or creative fatigue signals.
- Pull and organize raw performance exports from each platform into structured Excel files for the Analyst's weekly and monthly reporting.
- Maintain up-to-date budget trackers in Excel — logging daily spend, pacing vs. plan.
Paid Search — Execution Support
Coordinate with the paid search agency on a daily basis to provide up-to-date product and inventory information for campaign alignment.
Job Type: Full-Time, ON-SITE (not remote)
Pay Range: $80,000+/year
Benefits:
Dental Insurance
Health Insurance
Vision Insurance
Life Insurance
