Director or Senior Director of Social Media, PR & Partnerships

About Us:

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Job Overview:

The Director of Social Media, PR & Partnerships is responsible for developing and implementing effective strategies to enhance the organization's public image, manage its reputation, and build strong relationships with key stakeholders. This role oversees all public relations campaigns, managing media relations, crisis communication, and collaborating with cross-functional teams to align PR efforts with broader organizational goals. Additionally this role will manage the social media and influencer marketing team, managing social media campaigns, analyzing metrics, and staying up to date with industry trends

Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with the organization's goals and objectives. Identify target audiences and create content plans to increase engagement, followers and brand awareness.
• Lead and manage the social media and influencer marketing team; set clear objectives, provide guidance, foster collaboration and career growth, and evaluate team performance.
• Maintain brand consistency across all social media platforms and ensure messaging aligns with the organization's brand identity.
• Stay on the pulse of emerging social media trends, technologies, and best practices.
• Cultivate and maintain relationships with journalists, editors, and bridal + fashion + lifestyle media outlets to secure positive coverage and manage media inquiries.
• Develop and execute a comprehensive public relations strategy, proposing feature stories and interviews in key publications to maximize Azazie’s brand exposure and drive awareness towards the brand’s commitment to size, inclusivity, fashion, affordability and innovation.
• Act as a spokesperson; manage media inquiries and press releases/interviews
• Support product launches with strategic communication plans throughout PR and social
• Provide direction to PR agencies
• Provide direction and strategy for PR and influencer related events and activations; speak/present at public events.
• Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) and metrics. Analyze data and provide regular reports to senior management, highlighting key performance indicators and recommendations for improvement.
• Manage partnerships with like-minded brands and manage licensing deals
• Other Duties as assigned

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

Qualifications:

• Bachelor's degree in marketing, public relations, communications, or a related field
• 9+ years in social media, influencer marketing, preferably in a leadership role.
• Excellent written and verbal communication skills.
• Demonstrated ability to develop and execute successful PR and influencer marketing campaigns.
• Strong media relations skills and established media contacts a plus
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Excellent leadership and team management skills.
• Strong networking and relationship-building abilities.

Benefits:

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k match
• Parking/Commuter reimbursement
• Free snacks and drinks in office
• Employee discount
• Gym access in building
• Company engagement events

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.