Director of Social Media and Brand Partnerships

This role ensures social media operates as a disciplined, insight‑driven brand channel while leveraging partnerships to extend brand presence across culture, community, and key moments of influence.

This leader sets clear direction, governance, and standards while enabling teams and agency partners to deliver impactful, on‑brand execution at scale.

Primary Responsibilities

Social Media Strategy & Brand Stewardship

• Own the long‑term social media vision, strategy, and operating model in alignment with brand, marketing, and business objectives

• Establish strategic frameworks for platform roles, content mix, brand voice, and community engagement

• Ensure consistent, disciplined brand expression across all social channels and executions

• Lead social planning for major launches, brand moments, cultural opportunities, and reputation‑impacting initiatives

• Act as a senior brand steward, ensuring all social activity reinforces brand positioning, values, and governance standards

Brand Partnerships & Strategic Collaborations

• Define the strategic role of brand partnerships within the marketing ecosystem

• Identify, evaluate, and lead partnerships that drive cultural relevance, audience growth, and measurable brand impact

• Oversee partner relationships end‑to‑end, from strategy and activation planning through execution and post‑campaign evaluation

• Ensure partnerships are authentic, brand‑aligned, legally sound, and scalable across brands and markets

Creator, Influencer & Community Ecosystem

• Set strategy and guardrails for creator and influencer engagement across social and partnership initiatives

• Ensure creator programs balance credibility, reach, brand safety, and performance

• Establish best practices for governance, content usage, approval workflows, and measurement

Team, Agency & Operational Leadership

• Lead and develop internal social media and partnerships teams with clear accountability and performance expectations

• Oversee agency partners across social content, creator marketing, and partnership activations

• Establish operational rigor, workflow discipline, and cross‑functional collaboration standards

Performance, Measurement & Optimization

• Define KPIs aligned to brand health, engagement, reach, and efficiency

• Review performance holistically, translating insights into strategic action and optimization

• Deliver clear performance readouts and recommendations to senior marketing and brand leadership

Cross‑Functional Leadership & Governance

• Serve as a senior partner to Brand, Creative, PR, Paid Media, Legal, and Corporate Communications teams

• Establish governance models to ensure alignment, efficiency, and brand safety

• Provide leadership guidance on high‑visibility or high‑risk moments impacting brand reputation

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Required

• Bachelor's Degree in Marketing, Communications, Advertising, or a related field
• 10+ years of experience in social media, brand marketing, partnerships, or integrated marketing

• Proven experience leading teams and managing agency partners

• Demonstrated ability to translate brand strategy into scalable social and partnership programs

• Strong understanding of social platforms, digital culture, and creator ecosystems

• Experience operating within complex, matrixed organizations

Preferred

• Experience leading national or global brand social strategies

• Strong analytical orientation with the ability to translate data into strategic recommendations

• Automotive, lifestyle, or premium consumer brand experience preferred

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