Director of Sales and Marketing

As part of Minor Hotels’ continued growth in the region, NH Collection is launching in Australasia with a striking new luxury property in Sydney, bringing refined European hospitality, elevated design and world‑class service to one of the region’s most dynamic cities. 

Joining Minor means you become a partner in a diverse, expanding global organisation with limitless opportunities to thrive and achieve. Minor International includes three key business units: Minor Hotels, Minor Food, and Minor Lifestyle. 

Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 560 properties. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

As Director of Sales & Marketing, you will shape and lead the commercial strategy for NH Collection Sydney, driving revenue growth, market share and brand prominence across all key segments. Partnering closely with the General Manager and regional commercial teams, you will play a critical role in positioning NH Collection as a leading luxury hotel in the Australian market.

This role suits a commercially astute leader who thrives in a high-profile hotel environment and brings deep expertise across sales strategy, brand-led marketing, revenue collaboration and stakeholder engagement. The ideal candidate will bring proven experience from within the luxury hotel sector, with a strong understanding of high-end hospitality environments.

Key Responsibilities: 

Reporting to the General Manager, you will hold end-to-end accountability for the hotel’s sales and marketing performance, balancing global brand alignment with agile, market-responsive execution.

You will lead the commercial agenda across corporate, leisure, MICE and group business, working in close partnership with Revenue Management, Brand, Marketing and Distribution teams.

• Develop and execute sales and marketing strategies to drive revenue, RevPAR and market share.
• Lead the annual marketing plan to position the hotel and its outlets across all segments and channels.
• Drive proactive and reactive sales activity, managing pipelines, key accounts and new opportunities.
• Partner with Revenue Management on forecasting, pricing, distribution and RGI performance.
• Lead and motivate the on‑site sales team with clear goals and accountability.
• Manage and grow corporate, leisure and MICE accounts, including RFPs and contract negotiations.
• Build brand presence through local marketing, partnerships, PR and events.
• Oversee brand‑aligned content and assets in collaboration with Corporate Marketing.
• Represent the hotel at industry events and within the local market to build profile and reputation.
• Ensure compliance with brand standards, company policies and governance requirements.
• Monitor market trends and competitor activity to inform strategic decisions.

• Senior Sales & Marketing leadership experience within luxury or premium hospitality.
• Strong commercial acumen with a proven ability to drive revenue growth and market share.
• Proven collaboration with Revenue Management, Brand and Corporate Sales teams.
• Highly effective stakeholder manager, able to influence owners, partners and senior leaders.
• Strategic thinker with the ability to translate strategy into clear, actionable outcomes.
• Confident negotiator experienced in key accounts, contracts and high‑value partnerships.
• Inspirational leader with a track record of building high‑performing sales teams.
• Polished communicator with strong executive presence and credibility.
• Entrepreneurial, resilient and results‑driven mindset.

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:

• Career Growth: Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks: International accommodation discounts across our hotel brands.
• Wellness Boost: EAP and tailored wellness support.

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.