Director of Growth Marketing

Walrath Recruiting, Inc.

Rochester, New York Metropolitan Area

Salary: $75,000 - $110,000

Job Title: Director of Growth Marketing

Job #: 5822

Location: Albany, NY

Category: Marketing / Growth

Position Type: Full-time, Permanent

Description:

Our client is currently seeking a Director of Growth Marketing, to join their team. This is a full-time, permanent position.

This role is responsible for building and optimizing a performance-driven growth engine that generates consistent, measurable, and qualified lead flow. This is a hands-on, execution-focused role that owns demand generation, SEO, analytics, website optimization, and marketing systems. This is not a content, PR, or brand-only role, success is defined by measurable growth outcomes.

Responsibilities Include:

Develop and execute end-to-end growth and demand generation strategies to drive qualified lead flow
Build and optimize lead generation funnels across digital channels, from awareness to conversion
Own and execute SEO strategy, including technical SEO, on-page optimization, and domain authority growth
Manage and grow backlink acquisition strategies to improve search visibility and authority
Optimize website performance to improve traffic, engagement, and conversion rates
Implement and manage retargeting and nurture campaigns to improve conversion efficiency
Build and maintain marketing analytics dashboards to track impressions, engagement, conversions, and pipeline impact
Establish and maintain attribution models connecting marketing activity to measurable outcomes
Audit, implement, and improve marketing technology systems including CRM, automation, and tracking tools
Identify and resolve gaps in data tracking, reporting, and marketing infrastructure
Ensure all marketing activity is measurable, optimized, and tied to lead generation performance
Support thought leadership and brand visibility efforts as a driver of inbound demand
Connect personal brand and organizational visibility to measurable lead generation outcomes

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or related field required
Minimum 5+ years of experience in growth marketing, demand generation, or marketing operations
Strong experience in SEO strategy, execution, and domain authority growth
Proven ability to build and optimize digital funnels and lead generation systems
Experience with analytics platforms (Google Analytics, CRM systems, marketing dashboards, etc.)
Strong understanding of conversion rate optimization and website performance optimization
Hands-on experience with marketing automation and CRM tools
Strong analytical and data-driven mindset with ability to translate insights into action

Hours & Benefits: