Director of Business Development

Midwest Heritage, A Hy-Vee Company
Grimes, IA

Job Title: Business Development Director

Department: Insurance

FLSA: Exempt

General Function: The Business Development Director at Midwest Heritage leads a high-performing sales team to drive growth through strategic planning, relationship management, and cross-functional collaboration. Responsibilities include executing sales and marketing strategies, overseeing producer development, managing budgets and compensation, ensuring compliant client onboarding, and supporting cross-selling and business expansion through strategic partnerships.

Core Competencies

  • Business Development
  • Sales Management
  • Leadership
  • Strategic Thinking
  • Insurance Carrier Relationships
  • Benefit Industry Knowledge

Reporting Relations:

Accountable and Reports to: EVP, Insurance Agency Manager

Positions that Report to you: Hy-Vee Account Executives & Life and Health Sales Representative

Primary Duties and Responsibilities:

  • Lead and motivate the sales team to exceed insurance and benefits targets and production goals.
  • Establish performance expectations and sales goals for producers in alignment with company objectives.
  • Facilitate regular check-ins, training, mentorship, and pipeline reviews with producers to support individual performance and professional development.
  • Support the development and execution of marketing and sales outreach strategies, in collaboration with marketing and sales producers.Build and maintain strong relationships with clients, carriers, brokers, and partners.
  • Manage sales plans, budgets, and producer compensation to drive results and retention.
  • Track and report on sales performance metrics, identifying trends, opportunities, and areas for improvement to senior leadership.
  • Ensure compliance with industry regulations and internal policies.
  • Promote effective use of agency technology and tools.
  • Coordinate onboarding and service delivery between producers and internal teams.
  • Represent the organization in client and prospect meetings.
  • Drive cross-selling and expand distribution through strategic partnerships.

Knowledge, Skills, Abilities, and Worker Characteristics:

  • Positive attitude with strong written, verbal, and interpersonal communication skills.
  • Self-motivated with a strong work ethic and ability to build relationships.
  • Strong critical thinking, judgment, and prioritization skills.
  • Able to work independently with minimal supervision.
  • Highly organized, detail-oriented, and reliable with follow-up.
  • Always maintain professionalism and confidentiality.
  • Proficient in Microsoft Office (Word, Excel, Access, Outlook); basic typing skills required.
  • Valid driver’s license required.

Education and Experience:

  • Bachelor’s degree required.
  • At least 5 years of insurance sales experience using a consultative approach; worksite sales experience preferred.
  • Strong understanding of funding options and underwriting practices.
  • Minimum 3 years of employee management experience.
  • Experience with Salesforce and other customer relationship management systems

Physical Requirements:

  • This position is classified sedentary/light and requires the ability to sit for long periods of time.
  • Visual requirements include: ability to see detail at near range with or without correction.
  • Must be able to perform the following physical activities: sitting for long periods, talking (in person and by telephone), hearing and repetitive motions.


Working Conditions:

  • The duties of this position are normally performed in a general office setting. This is a fast-paced work environment.
  • There is frequent pressure to meet deadlines and handle multiple projects in a day.
  • 10-15% Travel

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