Director, Channel Sales - Commercial

OVERVIEW

Fortress Perimeter Solutions is a global leader of steel and aluminum perimeter security systems. Our portfolio includes an advanced line of ornamental, crash rated systems, and high‑security barrier solutions. Fortress delivers products built on durability, innovation, and performance providing proven solutions for projects that demand superior protection, long service life, and uncompromising quality. Our systems are designed for grade adaptability, fast installation, and compliance with the stringent requirements found in critical infrastructure, residential, commercial, industrial, transportation hubs, commercial developments, and secured government environments.

As part of Fortified Brands, Fortress Perimeter Solutions benefits from a culture of innovation and commitment to Proven Performance. Smarter Solutions.™ bringing a complete and versatile perimeter security portfolio to the market.

The Director, Channel Sales - Commercial leads the growth engine of our Fortress Perimeter Solutions business, driving strategic expansion across the Commercial, Industrial, Transportation, and Mission‑Critical security markets. This leader sets the vision and activates the strategy that elevates Fortress’ presence and influence with architects and engineers, and accelerates adoption of our perimeter security and fencing solutions on major projects nationwide.

Building and overseeing a high‑performing team, this role builds scalable processes and sharpens market focus across a project‑driven sales organization. The Director champions a performance culture rooted in accountability, customer partnership, and measurable impact, ultimately ensuring Fortress products are specified, preferred, and selected for the most impactful projects in each vertical market.

With a powerful combination of leadership, commercial acumen, and market insight, this role is pivotal in shaping the future growth trajectory of Fortress Perimeter Solutions.

For a full job description, please see: Join Our Team | Careers With Fortress BP

OUR PURPOSE STATEMENT

Build and invest in businesses that positively impact the world.

OUR NICHE

Fostering and developing products, solutions, and systems.

OUR CORE VALUES

Lead with Positivity and Respect – We foster trust, optimism, and respect in every interaction.

Compete as a Team – We foster collaboration and teamwork, knowing we win together.

Innovate with Purpose – We create bold, lasting solutions that make a real impact.

Inspire Growth – We fuel the growth of people, businesses, and brands through bold ideas and relentless execution.

Own It and Deliver Value – We take responsibility, act with clarity, and ensure our work creates real impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Strategic Leadership & Growth

• Own the commercial go‑to‑market strategy for Perimeter Solutions across the Commercial, Industrial, Transportation, and Mission‑Critical sectors.
• Build and execute a multi‑year strategic plan that accelerates profitable revenue growth and increases specification share in priority verticals.
• Develop territory optimization and pipeline development models aligned with division goals.

Team Leadership & Development

• Build, Lead and Manage a team of Channel Account Managers with a high‑performance sales culture focused on accountability, execution, and measurable results.
• Recruit, hire, develop, and retain top commercial sales talent with experience in AEC influence, critical infrastructure, perimeter security, and/or building materials.

Cross‑Functional Collaboration

• Partner with Product Management, Marketing, Operations, and Senior Leadership to deliver cohesive market strategies and new product launches.
• Align field feedback with product roadmaps and commercialization plans for new perimeter solutions.
• Lead collaboration across domestic and international teams to ensure strategic alignment on growth initiatives.

Sales Execution & Market Expansion

• Drive sales strategies targeting general contractors, developers, EPC firms, security integrators, and government/transportation authorities.
• Increase specification inclusion and grow brand awareness through AEC outreach and architectural marketing.
• Manage pricing strategy, margin optimization, and commercial negotiation for high‑value projects.
• Oversee national and enterprise accounts to secure multi‑location, multi‑market wins.
• Lead efforts for off‑season sales growth, promotional programs, and targeted vertical campaigns.

Performance Management & Reporting

• Build and track annual budgets, forecasts, and KPIs across the commercial sales organization.
• Monitor pipeline activity, sales performance, and key metrics through CRM and reporting tools.
• Ensure the team consistently hits quarterly and annual revenue, margin, and specification goals.

SUPERVISORY RESPONSIBILITIES Direct responsibility to lead, manage, and hold accountable the following positions and indirect responsibility for all employees that report into these positions. Responsibilities include interviewing, hiring, and developing direct reports; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

• Channel Account Managers

COMPETENCIES: To perform the job successfully, an individual should demonstrate the following competencies:

For a full job description, please see: Join Our Team | Careers With Fortress BP

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience/Additional Requirements

• Bachelor’s degree in relevant field
• 10+ years of progressive sales management experience with demonstrated history of developing and implementing successful sales strategies
• 5+ years of specifications selling experience preferably in the building materials industry
• 2+ years of applied professional experience leading managers
• One, three, and five -year strategy development experience
• Excellent interpersonal and customer interfacing abilities
• Solid customer service attitude with excellent negotiation skills
• Excellent communication and presentation skills with the ability to build an industry presence
• An ability to create, understand, and analyze sales performance metrics
• Knowledge of CRM software and Microsoft Office Suite
• Willingness to travel more than 50% of the time
• Dallas area residency preferred
• Bilingual – English/Spanish a plus

Certificates/Licenses/Registrations

• None