Digital Experience (Manager)

We are the Metropolitan Council, the regional government for the seven-county Twin Cities metropolitan area. We plan 30 years ahead for the future of the metropolitan area and provide regional transportation, wastewater, and housing services. More information about us on our website.

We are committed to supporting a diverse workforce that reflects the communities we serve.

Communications provides strategic communications planning, as well as writing, editing, graphic design, and video production services; facilitates relations with a wide range of news media; provides content strategy, content design, and user experience consultation for the Metropolitan Council’s public-facing website; and maintains an ongoing presence on social media.

How your work would contribute to our organization and the Twin Cities region:

The Digital Experience Manageris a member of the Met Council Communications’ leadership team, responsible for managing the creation of strategically aligned, usable, accessible, and engaging digital products.

This position is eligible for a hybrid telework arrangement. The candidate's telework location must be in Minnesota or Wisconsin.

Note: Although the full salary range is displayed, the hiring salary will be determined based on the final candidate's qualifications, the Council's internal pay structures, and our total compensation package for the position.

Digital Experience Management & Leadership

• Manage, direct, and coordinate the work of the agency's website and social media channels.
• Supervise the process and governance for specialists responsible for content creation and management.
• Direct the public website redesign, in coordination with an internal steering committee, external vendor(s), and the Assistant Director of Communications.
• Supervise social media specialist and web specialist.
• Participate in the department's team leader meetings.
• Serve as the team’s accessibility expert for digital documents (Microsoft Word, PowerPoint, and PDF).
• Participate in MNIT’s monthly accessibility coordinators meeting.

Strategy

• Play an active role in developing content strategy, user-experience designs, and execution of visual elements of communications material, including web, social media, e-newsletter, video, and other digital and visual media platforms, in coordination with the communications team’s consultants.
• Work with communications team leaders to produce the overall strategy and topical or timely campaigns.
• Ideate and influence digital strategy across the organization, helping to find ways to utilize and extend web-based communication tools.
• Create plans to carry out the campaigns across all our digital channels for the best customer experience possible for Met Council audiences.

Analytics

• Perform quality control for web and social media content updates, including accessibility checks, SEO, image formats, and content best practices.
• Oversee and support the analysis of data about how our digital communications services (including websites, social media, video) are used by the public. Recommend potential changes and improvements.
• Ensure ongoing digital evaluation and improvement, maintenance, and planning to support branding and content strategy, per governance plans.
• Work with social media and web specialists to compile regular reports on analytics, accessibility scores, comments, engagement, etc.

Production

• Ensure ongoing digital evaluation and improvement, maintenance, and planning.
• Support the creation of documentation and training of staff on web and social media creation and management.
• Support the web content review and retention schedule.

Education/Experience:
Any of the following combinations of experience and completed education (degree field of study in communications, marketing, data analysis, customer service, digital marketing, website development, computer science, and information systems),AND experience in managing the creation ofstrategically aligned, usable, and accessible digital products.

• High school diploma/GED AND nine (9) years of experience. Experience must include at least two (2) years of supervisory experience.
• Associate degree AND seven (7) years of experience. Experience must include at least two (2) years of supervisory experience.
• Bachelor's degree or higher ANDat least five (5) years of experience. Experience must include at least two (2) years of supervisory experience.

What additional skills and experience would be helpful in this job (desired qualifications):

• Experience working with diverse populations of internal and external customers.
• Bachelor's degree or higher with at least five (5) years of experience.
• Digital project management experience.
• Client-service experience.
• Experience managing web content in a Content Management System (CMS).
• Skill in UX design and testing.

What knowledge, skills and abilities you should have within the first six months on the job:

• Knowledge of digital applications and content management systems.
• Knowledge of digital design technologies/tools, including basic HTML and CSS.
• Knowledge of digital experience best practices and web integration applications.
• Ability to adapt to and use changing technology.
• Skilled in search planning & implementation.
• Skilled in written and oral communications.
• Skilled in social media platforms.
• Skilled in Search Engine Optimization analysis.
• Skilled in digital analytics.
• Ability to set priorities in a fast-paced setting and handle multitasking well.
• Ability to accept sensitive/confidential information/situations and to facilitate initial handling/processing on time. Able to communicate with individuals at all levels of the organization.
• Ability to work on multiple projects concurrently.

What you can expect from us:

• We offer the opportunity to make a difference and positively influence the Twin Cities metropolitan area.
• We encourage our employees to develop their skills through on-site training and tuition reimbursement.
• We provide a competitive salary, excellent benefits, and a good work/life balance.

More about why you should join us!

Union/Grade: MANA/Grade I
FLSA Status: Exempt
Safety Sensitive: No
Full Salary Range: $46.40 -$75.30 hourly/ $96,512 -$156,624 annually

What your work environment would be:
You would perform your work in a standard office setting. Work may sometimes require travel between your primary work site and other sites.

What steps the recruitment process involve:

1. We review your minimum qualifications.
2. We rate your education and experience.
3. We conduct a structured panel interview.
4. We conduct a selection interview.

Once you have successfully completed the steps above, then:

If you are new to the Metropolitan Council,you must passa background check which verifies education, employment, and criminal history. If you have a criminal conviction, you do not automatically fail. The Metropolitan Council considers felony, gross misdemeanor, and misdemeanor convictions on a case-by-case basis, based on whether they are related to the job and whether the candidate has demonstrated adequate rehabilitation.

If you are already an employee of the Metropolitan Council, you must pass a criminal background check if the job you're applying for is safety-sensitive, is a supervisory or management job, is in the Finance, Information Services, Audit, or Human Resources departments, or has access to financial records, files/databases, cash, vouchers or transit fare cards.

IMPORTANT: If you make a false statement or withhold information, you may be barred from job consideration.

The Metropolitan Council is an Equal Opportunity, Affirmative Action, and veteran-friendly employer. The Council is committed to a workforce that reflects the diversity of the region and strongly encourages persons of color, members of the LGBTQ community, individuals with disabilities, women, and veterans to apply. If you have a disability that requires accommodation during the selection process, please emailHR-OCCHealth@metc.state.mn.us.