The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.
In this position...
Ford Credit is seeking a highly skilled, motivated and data-oriented Marketing Strategy and Insights Manager to join our growing marketing team. This role is crucial in driving customer engagement and revenue growth through the strategic planning, execution, and analysis of targeted marketing campaigns leveraging Salesforce Marketing and Data Cloud. The ideal candidate will possess a deep passion for consumer satisfaction and understanding of data-driven marketing, a proven track record of success in email marketing and other digital channels, and a passion for data and optimizing campaign performance.
What you'll do...
- CRM and Insights Leadership:
- Lead the evolution of Retail Consumer Marketing by motivating, training and leading a marketing data analytics team. This unique opportunity includes developing and executing growth strategies to expand volume and penetration. Support innovation, analyze market trends, and address evolving customer needs.
- Campaign Strategy & Planning:
- Collaborate with marketing and sales teams to define campaign goals, target audiences, and key performance indicators (KPIs).
- Develop and manage comprehensive campaign strategies across multiple channels, with a strong emphasis on personalized marketing within Salesforce Marketing Cloud.
- Segment audiences based on demographic, behavioral, and transactional data to personalize messaging and maximize engagement.
- Create and manage campaign calendars and timelines, ensuring timely execution and adherence to deadlines.
- Campaign Execution & Optimization:
- Develop and execute marketing campaigns within Salesforce Marketing Cloud, including designing emails, building automated journeys, and managing subscriber lists.
- Utilize Salesforce Marketing Cloud's capabilities (e.g., automation studio, journey builder, email studio, content builder, Einstein) to create engaging and effective campaigns.
- A/B test various campaign elements (subject lines, content, calls to action) to continuously improve performance.
- Monitor campaign performance in real-time and make necessary adjustments to optimize results.
- Manage campaign budgets and resources effectively.
- Data Analysis & Reporting:
- Analyze campaign performance data to identify trends, insights, and areas for improvement. This includes analyzing open rates, click-through rates, conversion rates, and other relevant metrics.
- Create comprehensive reports and dashboards to track campaign performance and communicate results to stakeholders.
- Leverage data analytics tools (SQL, Python, Excel, data visualization platforms) to extract insights from various data sources and inform future campaign strategies.
- Identify and implement data-driven recommendations to improve campaign effectiveness and ROI.
- Collaboration & Communication:
- Work closely with cross-functional teams (marketing, sales, product, etc.) to ensure alignment on campaign goals and execution.
- Communicate campaign performance and insights effectively to stakeholders through presentations and written reports.
- Stay up to date on the latest marketing trends and technologies.
