Role Overview
The Community & Events Coordinator is responsible for planning, coordinating, and executing events that bring the whimsical, joyful world of Susan Alexandra to life. This role focuses on community engagement, event logistics, creative partnerships, on site events and in-store support. The ideal candidate is highly organized, people-oriented, and comfortable juggling multiple projects while representing the brand with warmth, professionalism, and enthusiasm.
At the core of this role is a fiscal responsibility to generate sales, promote the company and adhere to a budget. You are the representative of the Susan Alexandra brand and need to bring the Susan Alexandra principles to our community and beyond.
Key Responsibilities
Events Coordination:
(applies to bead nights, pop-ups, collaborations, community events, workshops, launches, etc.)
- Staff all events.
- Manage staff at events.
- Ensure bead nights are available at agreed upon intervals (2x a month minimum, both stores).
- Ensure all SA events are presented at the highest level of aesthetic beauty, abiding by set forth event designs.
- Field all event inquiries and communicate proposals to Susan for approval.
- Direct non-event inquiries to Partnerships/Sales.
- Plan, coordinate, and execute in-store and off-site events.
- Communicate upcoming events to the team weekly.
- Update the SA events calendar with holds, confirmed dates, and final timing.
- Create and manage event timelines, run-of-show documents, and logistics plans.
- Coordinate vendors, collaborators, talent, and facilitators.
- Assist with event-day setup, hosting, guest support, and breakdown.
- Track and manage event budgets; secure written approval before incurring costs.
- Produce post-event recaps within 48 hours including:
- event costs
- ticket revenue
- purchases made during events
- attendance and engagement
- key notes or observations
Community & Partnerships:
- Build and maintain relationships with local creatives, brands, influencers, and organizations.
- Identify and pitch community partnerships or pop-up collaborations.
- Manage outreach, follow-ups, and relationship tracking.
- Serve as an enthusiastic SA brand ambassador in the community.
Marketing & Promotion:
- Coordinate flyer creation and post 3–5 days before events.
- Support event promotion via email, social channels, and in-store signage.
- Coordinate ticketing setup, tracking, and reporting.
- Manage RSVPs, guest lists, and on-site check-in if needed.
- Capture photos/videos/stories during events for SA social channels.
Retail Support:
- Collaborate with store staff to ensure seamless event execution.
- Track event-driven sales, attendance, and customer engagement.
- Assist with general retail tasks when needed to support event flow.
Schedule & Availability
- 20-30 hours per week depending on company needs.
- Nights and weekends required based on event scheduling.
- On-site presence required at SA stores and off-site venues.
