The Broad Market Regional Sales Manager is responsible for driving revenue growth, market share expansion, and customer engagement across a diverse portfolio of strategic Broad Market customers. This role operates at the intersection of direct customer engagement, business unit alignment, and channel management focusing on scalable growth across multiple end markets.
The position emphasizes solution selling, portfolio expansion, design‑win acceleration, and cross‑BU coordination, while ensuring a consistent and high‑quality customer experience
Account Ownership & Strategy
- Own and grow a portfolio of Broad Market customers across multiple geographies and end applications, ensuring clear account ownership and engagement models
- Own and manage all commercial activities for assigned accounts within the territory, including forecasting, pipeline development, and quarterly business reviews.
- Present account plans, account strategies and opportunity updates to BU leadership
- Drive deeper and wider customer penetration through solution‑based engagement, not transactional selling
- Develop and execute territory strategies that expand market share and accelerate design‑wins across targeted applications (e.g., Factory Automation & Robotics, Energy Infrastructure, Industrial Motor Drive and Control).
- Identify emerging opportunities by tracking customer product cycles, technology transitions, and competitive dynamics.
Customer Engagement
- Build trusted, long‑term relationships with engineering, procurement, and executive stakeholders at customer sites.
- Serve as the primary point of contact, ensuring customer satisfaction and timely resolution of technical or commercial issues.
- Collaborate with Field Application Engineers (FAEs) & Business Units (BUs) to support design‑in activities and ensure successful product adoption.
Business Development & Revenue Growth
- Drive new business opportunities by promoting the company’s unique product mix offering and serve as the voice of the customer into our BU, providing market feedback on portfolio gaps, pricing pressures, and competitive landscape
- Coordinate BU and FAE support for key opportunities (ISG, AMG, PSG, ASIC), highlighting resource needs and execution risk
- Negotiate pricing, contracts, and supply agreements in alignment with corporate policies and market conditions.
- Monitor and analyze sales performance, market trends, and competitive positioning to inform strategic decisions.
Cross‑Functional Collaboration
- Work closely with product management, marketing, supply chain, and operations to align customer needs with internal capabilities.
- Provide customer insights and market intelligence to influence product roadmaps and go‑to‑market strategies.
- Coordinate with global account teams to ensure consistency and leverage best practices across regions.
