Associate Portfolio Marketing Manager

Our mission is to exceed our customers' expectations as their most reliable, innovative, and trusted lab resource. We achieve this by partnering with customers to solve their most pressing day-to-day challenges and always holding ourselves to a higher standard of product quality, exceptional service, and unmatched support.

THIS POSITION WILL GO HYBRID (2 days at home/3 days in Pine Brook) AFTER 90 DAYS IN OFFICE FOR TRAINING

The Associate Portfolio Marketing Manager is responsible for the performance of their assigned product portfolio. This role combines strategic and tactical responsibilities, ensuring products meet customer needs, comply with quality standards, and deliver profitable growth. Works closely with the Senior Portfolio Marketing Manager and cross-functional teams to align portfolio strategy with Avantik’s commercial objectives.

Essential functions

Product Lifecycle Management

• Own the lifecycle for assigned products: onboarding, certification/validation, commercial readiness, growth/maintenance, and phase‑out (EOL).
• Maintain roadmaps and release calendars for assigned portfolio; align changes with marketing campaigns and sales priorities.

Customer Insight & Voice of Customer (VoC)

• Systematically gather user needs via field feedback, sales input, customer service data, technical service insights, and surveys for assigned products. Translate needs into requirements for vendors and into clear value propositions for customers.
• Partner with Supply Chain, Quality and other cross functional departments to ensure customer feedback informs decisions and continuous improvement.

Product Marketing & Go‑to‑Market

• Define positioning, messaging, and competitive differentiation for assigned product lines.
• Build and execute go‑to‑market plans for launches, updates, and promotions, ensuring plans are designed to drive revenue growth and portfolio adoption.
• Create sales tools and support lead‑generation efforts.

Pricing & Profitability

• Conduct pricing research and benchmarking.
• Prepare price-change recommendations for review by senior managers.
• Track promo ROI, discounts, and pricing guardrails.
• Participate in margin improvement analysis with Finance or Supply Chain.
• Assist with packaging or bundling proposals.

Revenue Accountability

• Monitor revenue vs. forecast and report variances.
• Participate in strategic planning for upsell/cross‑sell initiatives.
• Work with Supply Chain on actions that support margin targets.
• Coordinate with Commercial Team for forecasting, pipeline visibility, and sales feedback loops. Align with Supply Chain on forecast and inventory targets, substitutions, and EOL plans to minimize excess/obsolescence.

Digital & eCommerce Readiness

• Ensure accurate product content in the CMS/eShop (descriptions, images, specs, regulatory notes, cross‑sells, related accessories).

Competencies

Proficiency in Microsoft Office applications

Commercial mindset: Understands pricing levers, margin, and promotional economics.

Revenue ownership mindset: Demonstrates accountability for hitting portfolio revenue and profitability goals.

Travel required

Position requires approximately 15-20% annual travel to customer, vendor, manufacturer meetings, as needed. Regional, national tradeshows / events, etc.

Other requirements

3-5 days per week in NJ office

Other duties

Assume special projects as assigned

Maintain familiarity with market trends and product/category innovation

Assist with set up and tear down of internal and external company events

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Avantik is an integrated medical products and services company delivering superior quality instruments, reagents, consumables, and service to the anatomic pathology market consisting of hospital, reference, and physician office laboratories in the US. The company is headquartered in Montville Township, NJ.

Avantik’s experienced team and consultative partner approach integrates consumables, service, equipment, and education so that labs focus on what matters most - having everything under control in their laboratory to deliver fast and accurate diagnoses. Avantik offers a full line of consumables and reagents for the histology lab sourced and private label Avantik branded and by distribution of other brands. Avantik has serviced all brands of OEM histology lab equipment for over 40 years and offers best-in-class responsiveness and an industry leading 97% first time fix-rate.

Avantik offers a team orientated, customer service focused environment with competitive compensation, bonus programs, medical (company covers 80% of the cost), dental and vision insurance, 401K (with a match) and more.

Learn more at www.avantik-us.com

Avantik is an Equal Opportunity Employer.