We are seeking an exceptional leader to modernize and elevate how Caesars Digital acquires customers. This role is a high‑impact operator responsible for improving the full acquisition journey, strengthening our technical and operational foundation, and enabling measurable conversion gains across all brands. This is a critical, high‑visibility role requiring a rare blend of strategy, technical depth, and hands‑on execution. You will influence MarTech and product roadmaps, redesign workflows, and drive cross‑functional alignment to accelerate our acquisition engine. Given the scope and complexity, we offer a highly competitive compensation package aligned to the caliber of talent required for this transformation.
Acquisition UX & Journey Transformation
- Lead high‑stakes transformation of the ad → FTD journey, identifying friction and executing UX enhancements that deliver meaningful, measurable conversion lifts.
- Partner across Product, MarTech, CRM, Creative, and Analytics to build experiences worthy of a category leader.
MarTech, CRM, & Capability Enablement
- Serve as the strategic owner of our MarTech evolution, influencing multi‑quarter investment decisions and shaping the capabilities that unlock future growth.
- Ensure tools are not just adopted but transformed into competitive advantages.
Ad Operations, Tagging & Data Activation
- Own operational excellence across tagging, tracking, pixels, and data flow for all acquisition campaigns.
- Ensure clean, reliable, privacy‑compliant data that supports measurement, targeting, attribution, and optimization.
- Lead cross‑functional troubleshooting and build resilient processes that support scaling campaigns efficiently.
Process Optimization & Operating Model Improvement
- Standardize intake, GTM execution, QA, and feedback loops to improve speed, quality, and accountability.
- Identify bottlenecks and redesign workflows for simplicity, automation, and cross‑functional clarity.
- Introduce modern operating practices that strengthen collaboration and accelerate decision‑making.
Performance Management, Insights & Test‑and‑Learn
- Define KPIs, leading indicators, and guardrails for journey optimization, MarTech usage, and operational efficiency.
- Partner with Analytics on test design, measurement plans, and experimentation frameworks.
- Translate insights into actionable recommendations for GTM, Product, Analytics, and channel teams.
Target Setting Measurement & Performance Management
- Own annual and in‑year targets for CAC, LTV, margin, GGR/NGR, and channel‑level pacing.
- Translate campaign goals into measurable KPIs across funnel stages and audience strategies.
- Deliver clear performance readouts to inform next‑best actions and planning cycles.
Executive Communication & Influence
- Represent Acquisition in cross‑functional and executive forums, simplifying complex operational and technical topics into clear narratives.
- Drive alignment and decision‑making around capability investments, MarTech roadmap, and cross‑team dependencies.
Strategic + Operational Excellence
- This role requires a rare combination of:
- Strategy and activation
- MarTech fluency + UX intuition
- Analytical depth + cross‑functional influence
- Hands‑on problem solving + executive presence
- This is a role for someone who has built, scaled, or transformed acquisition machines before—and is ready to do it again at one of the largest entertainment brands in the world.
